Sikder Fatima

Airtable Expert for Marketing Agency

SaaSpirin • Freelance

Feb 2026 - Apr 2026 • 2 mos

As an Airtable Expert at SaaSpirin, a fast-growing SaaS company focused on delivering scalable digital solutions for startups and small businesses, I was responsible for designing, building, and optimizing no-code systems that powered core business operations. My role centered on transforming fragmented workflows into structured, automated Airtable ecosystems that improved efficiency, visibility, and decision-making across teams. I developed and maintained custom Airtable databases for key departments including product, sales, marketing, and customer success. This included building a centralized CRM system to manage leads, track customer lifecycles, and automate follow-ups, significantly improving pipeline visibility and reducing manual tracking efforts. I also created structured product roadmaps and sprint management systems that helped the product team prioritize features based on user feedback and business impact. A major part of my work involved Airtable automation using native automations and external integrations (such as Zapier and Make). I implemented workflows for onboarding new users, sending automated notifications, syncing data across tools, and generating real-time reports. These automations reduced repetitive tasks and allowed teams to focus more on strategic execution. I also designed dashboards and reporting systems that gave leadership real-time insights into KPIs such as user acquisition, churn rate, feature adoption, and campaign performance. This improved data-driven decision-making across the organization. In addition, I collaborated closely with cross-functional teams to gather requirements, translate business needs into scalable Airtable architectures, and continuously optimize existing systems for performance and usability. I provided internal training and documentation to ensure smooth adoption of the systems I built.

Webflow Website design

Laundry Lane • Part-time

Dec 2025 - Jan 2026 • 1 mo

I worked as a Webflow Website Designer on a project for Laundry Lane, where I was responsible for designing and developing a modern, fully responsive website that reflects the brand’s identity and makes the user experience smooth and intuitive. My role involved translating the client’s vision into a functional design system inside Webflow, ensuring every section felt clean, professional, and easy to navigate. I focused heavily on structure and usability building pages that guide users naturally from browsing services to taking action. I designed layouts for desktop, tablet, and mobile, making sure performance and visual consistency were maintained across all devices. I also worked on improving loading speed, spacing, typography, and visual hierarchy to create a polished final product. Throughout the project, I collaborated closely with feedback from the client, making revisions quickly and ensuring the final design matched their expectations. This experience strengthened my ability to balance creativity with functionality while delivering a website that not only looks good but also performs well for real business needs.

GoHighLevel Expert | SaaSflow

SaaSflow • Freelance

Jun 2025 - Jul 2025 • 1 mo

At SaaSflow, I worked as a GoHighLevel expert responsible for designing, building, and optimizing automated sales and marketing systems for SaaS businesses and service-based companies. My role focused on helping clients replace scattered tools with a single, powerful CRM ecosystem that improves lead management, client communication, and revenue tracking. I built end-to-end funnels inside GoHighLevel, including landing pages, opt-in forms, booking systems, and conversion-optimized pipelines tailored to each client’s business model. I also developed automated workflows that handled lead nurturing, follow-ups, appointment reminders, and customer onboarding reducing manual tasks and significantly improving response time and conversion rates. A key part of my work involved CRM architecture. I structured pipelines, tags, custom fields, and segmentation systems that allowed businesses to track leads at every stage with clarity. I also integrated third-party tools such as email services, payment gateways, and SMS systems to ensure seamless communication across channels. Beyond setup, I focused heavily on optimization. I analyzed funnel performance, improved automation logic, and refined messaging sequences to increase engagement and retention. I also provided consultation to clients, helping them understand how to scale their SaaS operations using automation-first systems. Working at SaaSflow strengthened my ability to combine technical CRM setup with real business strategy. I didn’t just build systems I built revenue-focused automation ecosystems that helped clients save time, close more deals, and scale efficiently. Overall, my experience at SaaSflow positioned me as a results-driven GoHighLevel expert capable of transforming complex business processes into simple, automated systems that drive growth and operational efficiency.