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silwandisilebre

Silwandisile B

@silwandisilebre

Programmatic Specialist

South Africa
English
About me
I am a Programmatic Specialist with experience across both the buy and sell sides of digital advertising, focusing on programmatic media, ad technology, and digital monetisation. My expertise spans Google Ads, DV360, The Trade Desk, and Google Ad Manager 360, covering campaign activation, yield optimisation, and inventory management. I am passionate about the intersection of media, technology, and data to create value for both advertisers and publishers.... Read more

Skills

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silwandisilebre
Silwandisile B
Offline • 

See my services

Campaign Setup & Management
I will set up, optimize and report on your google ads and dv360 campaigns
From$40 / projectMore details

Work experience

WPP_Media

Programmatic Specialist

WPP Media • Full-time

Jun 2023 - Dec 2025 • 2 yrs 6 mos

Planned, executed and optimised programmatic campaigns for brands including Coca-Cola, Ford, Colpal, Mars, Bayer and Boxer. Managed Display, Video, YouTube, PDOOH and CTV across DV360, The Trade Desk & Hivestack. Drove efficiency across CPM, reach, frequency and performance KPIs. Implemented audience strategy, brand safety, and inventory controls.