Simay

Freelance UGC & Performance Content Strategist

Fiverr • Freelance

Jun 2021 - Present • 4 yrs 11 mos

Developed and executed 150+ performance-driven UGC video campaigns for consumer brands across TikTok, Instagram, and Meta. Specialized in conversion-focused scripting, hook testing, and paid ad creatives designed to improve CTR and ROAS. Used data analytics and AI tools to optimize campaign performance and support marketing KPIs. Collaborated with brands on product launches, storytelling strategies, and scalable content systems for paid traffic growth.

Social Media & Growth Marketing Manager

Dende.ai • Freelance

Dec 2024 - May 2025 • 5 mos

Led short-form content and growth strategy for an AI-driven mobile application, focusing on user acquisition and engagement. Produced daily TikTok-style videos generating 114,000+ organic views. Developed conversion-focused content aligned with download and revenue goals. Collaborated with media buyers to refine ad creatives and optimize performance across paid campaigns.

Product Development & Marketing Intern

LEGO • Freelance

Jul 2024 - Nov 2024 • 4 mos

Led independent product development for a LEGO component planned for mass production of 1M+ units. Created detailed sales and marketing presentations for internal and external stakeholders. Collaborated cross-functionally to optimize production processes and cost efficiency, supporting global retail and distribution strategies.