Deepak Singh

Head of Performance Marketing

The DM School – SEO & Digital Marketing Agency in Delhi, India • Full-time

Jan 2021 - Aug 2026 • 5 yrs 7 mos

Led end-to-end performance marketing, paid media and customer acquisition across EdTech, D2C ecommerce, coaching, digital products, B2B, healthcare and lead generation businesses. Managed Meta Ads, Google Ads and YouTube Ads with combined monthly media spends of up to ₹1.5 Cr. Worked across campaign strategy, media buying, budget allocation, creative testing, landing pages, CRO, retargeting, GA4, Google Tag Manager, Meta Pixel, Conversion API, attribution and campaign scaling. Led a cross-functional marketing team and built reporting systems around ROAS, CAC, CPA, CPL and conversion rate.

Performance Marketing Lead

Thinknthrive • Full-time

Apr 2018 - Jan 2021 • 2 yrs 9 mos

Led Meta Ads and Google Ads customer acquisition for EdTech, digital training and online education products. Built full-funnel acquisition journeys across paid advertising, landing pages, retargeting and follow-up automation. Acquired 50,000+ paid students across multiple educational programs and continuously optimized CPL, CPA, CAC, ROAS, conversion rates and lead quality through creative, audience, offer and landing page testing.

Digital Marketing Trainer

Delhi School of Internet Marketing

Nov 2017 - Dec 2019 • 2 yrs 1 mo

Trained professionals in performance marketing, customer acquisition, Meta Ads, lead generation funnels, landing pages and live campaign optimization. Focused on practical paid advertising strategy and real campaign execution.