s
sirovandre

Andrii S

@sirovandre

Senior Google Ads and Tracking Specialist

Ireland
English, Ukrainian, Russian
About me
Technical Google Ads specialist with 9+ years of experience. I don't manage campaigns — I build the tracking, analytics, and automation that makes them work. Expertise: Google Tag Manager, Google Analytics 4, Enhanced Conversions, Consent Mode v2, Meta CAPI, Google Ads Scripts, and full tracking audits with financial impact estimates. I help e-commerce stores, agencies, and B2B businesses recover up to 30% of lost conversion data. Previously managed €50K/month budgets at GroupM, Crab Marketing, and Page UA. ... Read more

Skills

s
sirovandre
Andrii S
Offline • 

See my services

Setup
I will setup g analytics 4 via google tag manager with events
From$60 / projectMore details
Tracking & Reporting
I will analyze your google ads account and find wasted ad spend
From$60 / projectMore details

Portfolio

Work experience

Self_Employed

Freelance | Senior Google Ads & Technical Tracking Specialist

Self Employed • Freelance

Sep 2025 - Present • 10 mos

I specialize in technical Google Ads infrastructure — tracking, analytics, and automation. This is not campaign management. What I deliver: - Google Tag Manager (Web & Server-Side) — full setup, debugging, custom templates - Google Analytics 4 — event tracking, e-commerce data layer, custom reporting - Enhanced Conversions — hashing first-party data (email, phone) for accurate attribution - Consent Mode v2 — GDPR-compliant implementation with CMP integration - Meta Conversions API (CAPI) — server-side event delivery with event_id deduplication - Google Ads Scripts — custom automation for audits, budget alerts, and optimization - Full tracking audits — actionable reports with financial impact estimates I help e-commerce stores, digital agencies, and B2B businesses recover up to 30% of lost conversion data. All communication is text-only — no calls needed.

Company

Full-time • 10 yrs

Page UA | Senior PPC Specialist

Jan 2017 - Aug 2025 • 8 yrs 7 mos

Managed B2C e-commerce campaigns with budgets up to €50K/month at one of Ukraine's leading digital agencies. Focused on Performance Max and Shopping campaigns, delivering consistent ROAS growth through keyword research, audience segmentation, and creative testing. Used GA4 for in-depth user behavior analysis to identify friction points and optimize conversion funnels. Built and maintained conversion tracking using GTM and GA4. Implemented Enhanced Conversions and Consent Mode v2 for GDPR compliance. Key achievements: - Scaled e-commerce campaigns while maintaining ROAS targets - Reduced CPA by 18% through audience segmentation and bid optimization - Recovered 25% of lost conversion data by fixing broken tracking implementations - Managed advertising budgets up to €50K/month

Crab Marketing | PPC Specialist

Jul 2016 - Dec 2017 • 1 yr 5 mos

Managed a diverse portfolio of retail and e-commerce clients, setting up and managing Search and Display campaigns from scratch. Specialized in Merchant Center setup and troubleshooting for retail businesses. Collaborated closely with web developers on conversion tracking and technical SEO alignment. Delivered consistent performance improvements through systematic testing and optimization. Key achievements: - Reduced CPA by 22% for a major retail client within 3 months - Fixed tracking discrepancies across 15+ client accounts - Built and optimized Google Shopping feeds for multiple e-commerce stores