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skvvwalker

Tim Lane

@skvvwalker

Marketing director who builds the AI systems that do the work

United States
About me
I've run marketing for 13+ years across e-commerce, healthcare, B2B and agencies, and I build the tools I use. At RTL Equipment, an AI pipeline I built rewrote more than 1,500 product descriptions for the online parts store; organic traffic rose 125% and sales 200%. My landing-page system audits every page before it ships and met 93% of quality criteria against 50% for an unassisted AI model. I'm certified in GA4, Google Tag Manager and Google Ads. You get senior work, checked by me, delivered fast.... Read more

Skills

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skvvwalker
Tim Lane
Offline • 
Average response time: 1 hour

See my services

Conversion Rate Optimization (CRO)
I will audit your landing page and give you a scored, prioritized fix list
Custom Websites
I will build a high converting landing page audited before you get it

Portfolio

Work experience

RTL_Equipment

Director of Marketing

RTL Equipment • Full-time

May 2024 - Present • 2 yrs 5 mos

I lead marketing for RTL Equipment, a multi-location equipment dealer. I launched its online parts store on Shopify, built an AI pipeline that rewrote more than 1,500 product descriptions with human review, and rebuilt lead tracking through the Google Tag Manager API so Google Ads bids on real form submissions. I also built a nine-agent AI marketing team that counts leads and sales and drafts fixes, where nothing is published without a person approving it.