Packaging & Label Design

Packaging design is the process of creating everything on the outside of a product that a consumer would buy at a store or online. This might include the container, any graphics or text on the package, as well as all labels and interior packaging.

Good packaging design will vary depending on the product that is being packaged. Different consumer goods will have varying goals for their design. A bottle of wine might want to look sophisticated and sleek, while a child's toy will need to be bright and playful. Good packaging design will be eye-catching, visually pleasing, and memorable, and align with the product inside.

Anything that comes in a package needs a packaging design. This includes a wide variety of items that someone would buy in a store, online, or sent in the mail: board games, cases of soda, toys, boxes of cereal, etc. Product packaging design can be simple, for instance, a label on a shampoo bottle, or elaborate, like a technology product nestled inside multiple packages with sleek logos and graphics.

Packaging design is a visual element, so it's always best to start by looking at a designer's examples by browsing their gallery. Look at samples of previous packaging design projects to get a sense of their style, and evaluate the candidates based on the criteria most important to you.

Before getting started, you should send your designer your project requirements, expectations, and budget, and provide packaging design ideas of work you like by the seller or someone else as a visual reference.