I will do a facebook and instagram targeted ads with high return

In February 2025, I spearheaded a high-impact digital marketing campaign for a Lagos-based real estate client specializing in shortlet properties. With a modest $100 ad budget, we targeted high-intent renters via Google Ads and Facebook Ads, focusing on premium short-term stays in vibrant areas like Victoria Island and Ikoyi.

Strategy Breakdown:

• Audience Targeting: Utilized geo-fencing for Lagos searches, layered with interests in travel, business trips, and luxury accommodations. Keywords like "Lagos shortlet," "furnished apartments Victoria Island," and "affordable short stays Lagos" drove precision.
• Creative Optimization: Crafted compelling ad copy emphasizing "Book Now: Luxe Shortlets from 50K/Night" with eye-catching visuals of modern interiors and testimonials. A/B tested landing pages for seamless booking flows, integrating SEO-optimized content for organic synergy.
• Platforms & Tactics: Allocated 60% to Google Search for bottom-funnel traffic and 40% to Facebook for retargeting lookalikes. Implemented conversion tracking via Google Analytics and pixel events to monitor bookings and inquiries.

Results Delivered:

• Generated 500+ clicks, 150 qualified leads, and 45 direct