s
smattwrites

Sofia Matthews

@smattwrites

Gen X UGC Creator for Lifestyle, Wellness, Beauty, Finance, Tech

United States
English
About me
I am a Gen X UGC Strategist with an MS in Health Communication and a BS in Psychology with 20 years of experience in Community Health. I translate data into brand stories and create content that resonates with the 44 to 59 demographic and compels them to action. I deliver professional, platform-ready content that respects the viewer's intelligence. I am skilled in mobile editing and follow briefs precisely to meet every deadline. I enjoy creating clear, relatable stories with a genuine Gen X edge and humor that drive conversions. Let’s build real brand loyalty for your high-value audience. ... Read more

Skills

s
smattwrites
Sofia Matthews
Offline • 

See my services

Human UGC
I will create gen x ugc video ads for your product or service
From$50 / projectMore details

Work experience

Self_Employed

Gen X UGC Creative Strategist

Self Employed • Freelance

Nov 2025 - Present • 9 mos

Hi! I’m a Gen X UGC creator specializing in authentic, relatable content for brands targeting midlife audiences. I create engaging short-form videos and lifestyle content for industries including tech/apps, SaaS, travel, lifestyle, home improvement, midlife wellness, and service providers. My content style focuses on authenticity, storytelling, and trust—perfect for brands that want to connect with mature consumers. Services include: • Product demos • Testimonial videos • Lifestyle UGC • Ad-style videos • Voiceover or talking-head content Let’s create content your audience actually believes.

Community Health

Community Health • Full-time

Mar 2012 - Dec 2025 • 13 yrs 9 mos

Dedicated Healthcare Professional with over 15 years of experience in medical office management, patient advocacy, and health communication. Expert at bridging the gap between clinical protocols and patient understanding, with a strong background in managing complex healthcare coordination and research projects. Proven ability to navigate insurance literacy, financial coaching, and administrative operations to ensure seamless patient access to care. Core Competencies • Patient Access & Case Management: Experienced in coordinating patient services and managing clinic operations to facilitate care. • Health Communication: Skilled in delivering medically accurate, culturally sensitive education to diverse populations. • Clinical Protocol Management: Proficient in training personnel on clinical protocols and managing laboratory specimen processing. • Research & Data Integrity: Experienced in participant recruitment, data collection for research studies, and ethical compliance. • Digital Literacy: Advanced proficiency in Salesforce (CRM), Microsoft Office 365, and remote communication tools like Zoom and Teams.