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smmfarah

Mashhud Farah

@smmfarah

Ecommerce Data Analyst Excel and Ad Spend Reporting

Bangladesh
English, Bengali, Hindi
About me
I help online stores turn messy sales and advertising exports into clear, usable reports. I clean Excel and CSV data, check duplicates, dates, cancellations and returns, and build dashboards for revenue, orders, average order value, ad spend and ROAS. I also bring around two years of Facebook Ads analysis experience across a dropshipping store and a clothing brand. I use Excel, SQL and Python where appropriate. My portfolio includes independent projects using clearly labelled synthetic data, so sample results are never presented as client results.... Read more

Skills

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smmfarah
Mashhud Farah
Offline • 

See my services

Data Dashboards
I will build an ecommerce excel dashboard
From$5 / projectMore details
SQL & NoSQL Queries
I will write and debug sql queries
From$5 / projectMore details

Portfolio

Work experience

Fiverr

Freelance E-commerce Data Analyst

Fiverr • Freelance

Dec 2023 - Present • 2 yrs 10 mos

I help small e-commerce stores turn messy exports from Shopify, Amazon, and Facebook Ads into clean, interactive Excel dashboards. Fix missing values, wrong dates, duplicates, and build reports that show sales, costs, and ad performance at a glance. I also optimize Facebook Ads based on data — tested product images, measured CTR/ROAS, and scaled winning campaigns for real stores. My approach: no fluff, just find what's broken and fix it.

Facebook

Facebook Ads Analyst — Clothing E-commerce Brand

Facebook • Freelance

Sep 2022 - Oct 2023 • 1 yr 1 mo

Worked with Facebook Ads data for a clothing e-commerce business. Reviewed campaign performance using CTR, ROAS and product-level results, compared creative and audience tests, and prepared performance summaries to inform advertising decisions. This experience taught me to look beyond clicks and investigate which campaigns and products were contributing to sales.

Shopify

Facebook Ads Analyst — Dropshipping E-commerce Store

Shopify • Part-time

May 2021 - May 2022 • 1 yr

Analysed Facebook Ads performance for a dropshipping store. Monitored CTR, CPA and ROAS across campaigns and ad sets, compared test results, and used performance data to identify underperforming advertising and areas worth further investigation. This practical work forms part of my background in e-commerce reporting and business-focused analysis. Only use the descriptions above if they accurately reflect what you did. Add measurable business outcomes only when you can substantiate them.