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Snow Xia
@snow_xia
Your expert for China market entry and operations I provide senior strategic con
China
English
About me
Stop guessing and start growing in China. With over 20 years of on-the-ground experience in Shanghai, I bridge global brands with local consumers.
Here’s how we can work together:
GTM Strategy & Advisory: Navigate regulations, licensing, and distribution with a clear roadmap.
Product Validation: Test and gain instant feedback through my network of 2,000+ community leaders.
Local Execution: Leverage my role as a Dazhong Dianping influencer and former international buyer for authentic launch support.
I believe in growing responsibly. Let’s build your China presence with clarity and impact.
Skills
Snow Xia
Offline •
Average response time: 4 hours
See my services
Business Strategy & Innovation
I will have 3000 chinese community leaders pretest your product
Research Assistant
I will be your professional shanghai trade show researcher and onsite assistant
Work experience
Co-Founder & Supply Chain Director
Shanghai YM supplychain Co.,Ltd • Self-employed
Dec 2021 - Present • 4 yrs 5 mos
Co-founder & Supply Chain Director | Community Group-Buy Startup (2021 - Present) Co-founded and currently lead supply chain operations for a high-growth community group-buying company in China. Core Expertise & Direct Client Value: Live Product Selection & Validation: Directly responsible for end-to-end product selection, onboarding, and daily listing of 10-20 new products. This provides real-time, actionable insights into what resonates with Chinese consumers. Direct Distribution Network Access: Manage and leverage a network of 2,000+ community leaders (团张), offering a tangible channel for rapid product launch and market testing. Full-Spectrum Supply Chain Management: Oversee all supplier negotiations, logistics, and inventory strategies, ensuring seamless operation from source to consumer.
China business consultant
Self Employed • Freelance
Aug 2016 - Present • 9 yrs 9 mos
Currently supporting a publicly listed international company in its China market operations. Primarily responsible for the strategic coordination, expansion, and maintenance of its business, encompassing comprehensive market planning, integrated marketing initiatives, client relationship management, and channel oversight across wholesale and retail sectors.
Business Consultant
China Market Entry Advisory • Freelance
Dec 2007 - Jan 2021 • 13 yrs 1 mo
From 2008 to 2021, I served as a consultant supporting the commercial offices of 34 foreign consulates and various industry associations in facilitating market entry into China, with a focused expertise in the pre-packaged food sector. During this period, my primary responsibilities included: Product Positioning Analysis and Speaking Engagements: Invited to deliver presentations and conduct workshops both internationally and domestically, assisting international brands in refining product positioning and communication strategies for the Chinese market. Pre-Market Preparation and Compliance Advisory: Provided preliminary guidance to food companies planning to enter China, including interpretation of regulatory pathways, labeling compliance recommendations, and market-fit analysis. Exhibition and Business Event Support: Assisted stakeholders with market insights, resource coordination, and event facilitation during industry trade shows and business visits, aimed at enhancing collaboration outcomes.
