
Walker John
SOCIAL MEDIA MARKETING AND LEAD GENERATION EXPERT
Skills

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Work experience
SOCIAL MEDIA MARKETING AND LEAD GENERATION EXPERT
Upwork • Freelance
Feb 2024 - Nov 2025 • 1 yr 9 mos
Worked with multiple international clients on Upwork, delivering high performing social media marketing and lead generation campaigns across industries like real estate, home services, healthcare, and eCommerce. Planned, launched, and optimized Facebook, Instagram, and Google Ads campaigns focused on generating targeted, conversion ready leads. Built and optimized sales funnels, landing pages, and retargeting systems to improve ROI and lower cost per lead. Key Achievements: • Generated consistent, high quality leads across multiple niches • Increased conversion rates through continuous A/B testing • Reduced cost per lead with precise audience targeting • Scaled campaigns while maintaining profitability Insights & Strategy Approach: • Data driven decision making using campaign analytics and KPIs • Deep audience research to identify high intent prospects • Funnel optimization to eliminate drop offs and increase conversions • Creative testing (ad copy, visuals, hooks) for better engagement • Retargeting strategies to capture and convert warm audiences Collaborated closely with clients to align marketing strategies with business goals, ensuring measurable growth and long term success.