Mehedi

Facebook & Meta Ads Specialist

Fiverr • Freelance

Dec 2024 - Present • 1 yr 11 mos

I work as a freelance Facebook & Meta Ads Specialist on Fiverr, helping businesses plan, launch, manage, and optimize paid advertising campaigns across Facebook and Instagram. My work focuses on building campaigns around clear business objectives such as lead generation, sales, website traffic, brand awareness, engagement, and retargeting. My responsibilities include campaign strategy, audience research, campaign and ad set structure, ad creation, custom and lookalike audiences, retargeting, Meta Pixel and conversion tracking support, A/B testing, budget optimization, performance monitoring, and campaign reporting. I also review existing campaigns to identify issues with targeting, structure, tracking, creative direction, and overall performance. I work with clients from different industries, including local services, real estate, education, fashion, technology, travel, agriculture, media, and online businesses. Each campaign is planned according to the client’s goals, audience, offer, location, and available advertising budget rather than using the same strategy for every business. A key part of my work is ongoing optimization. I analyze campaign data, compare audiences and creatives, improve weak ad sets, refine targeting, monitor cost efficiency, and make data-driven adjustments designed to improve lead quality, conversions, click-through rate, and return on ad spend. Through Fiverr, I have completed paid social media projects for international clients and built a strong record in Facebook and Instagram advertising. My approach is focused on clear strategy, organized campaign execution, practical recommendations, reliable communication, and measurable business-focused results.