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sofiaa
@sofia_leonardoo
Wix Velo, Brevo CRM Automation, AI Data Engineering
Italy
Italian, German, English, French, Spanish, Dutch, Portuguese, Russian, Chinese, Arabic, Japanese, Turkish, Polish, Swedish, Danish
About me
I architect high-performance digital ecosystems that bridge the gap between web presence and operational automation. Specializing in technical Wix Velo development, advanced Brevo CRM migration, and AI-driven data engineering (ChatGPT/Gemini/DeepSeek APIs), I transform manual workflows into automated revenue engines.
Core Expertise:
Technical Wix Ops: Wix Velo API, custom databases, and e-commerce redesign.
CRM Architecture: High-conversion Brevo setup, list segmentation, and migration.
Data Automation: Custom Excel/Sheets automation via LLM API integrations.
Conversion Systems.
Skills
sofiaa
Offline •
Average response time: 1 hour
See my services
Automations
I will automate excel using chatgpt, gemini or deepseek API
Email Automations
I will setup high converting brevo email marketing, automation and CRM migration
Work experience
Freelancing Career
Freelance • 2 yrs 3 mos
Wix Studio & Velo Migration Lead | Studio IT Group
May 2025 - Jan 2026 • 8 mos
As a senior developer, I focused on the migration of legacy websites into the modern Wix Studio ecosystem. I specialized in "Lossless Data Migration," ensuring that all SEO rankings, blog content, and user data were perfectly transferred from platforms like WordPress or Squarespace into Wix. My role involved the creation of custom "Redirect Maps" to prevent 404 errors and preserve backlink authority during the transition. I utilized Velo to recreate complex custom functionalities from the old sites that weren't natively available in Wix, such as custom search filters and member-only databases. I handled the technical side of "Responsive Design" in Wix Studio, using advanced layout tools like Flexbox and CSS Grid to ensure pixel-perfect displays on all devices. My daily tasks included the optimization of site assets—compressing images, minifying scripts, and using SVG graphics to ensure lightning-fast load times. I conducted "Post-Migration Audits" to identify any technical gaps and ensure the new site was outperforming the old one in terms of speed and user engagement. My work helped many businesses modernize their digital presence without losing their established search engine presence.
Full-Stack Data Integration Engineer | Logic Flow IT
Feb 2024 - Sep 2025 • 1 yr 7 mos
I focused on the "Accuracy-First" development of data-entry and integration systems, building custom middle-ware that connects disparate software platforms. My role involved the technical setup of "Data Normalization" rules and automated cross-checking scripts to ensure 100% transaction accuracy between websites and backend CRMs. I utilized advanced formulas and API calls to automate the migration of legacy data from outdated SQL databases into modern, cloud-based environments. I am highly proficient in "Behavioral Tracking," ensuring that every user action on a website is correctly captured and mapped to the CRM for personalized automation. I managed the deployment of automated reporting dashboards that pull data from Wix, Brevo, and Excel to provide a consolidated view of business health. My work required a deep understanding of data privacy and GDPR, ensuring that all sensitive information was handled according to industry-standard protocols. I provided "System Health" monitoring for these data pipelines, ensuring that API updates or software changes didn't disrupt the flow of information. My goal was to make data management an "invisible" part of the business workflow.
Advanced Brevo Automation & API Specialist | Flow IT Solutions
Freelance Web Designer • Freelance
Apr 2024 - Aug 2025 • 1 yr 4 mos
I focused on the technical "Middle-Ware" of business marketing—connecting websites to Brevo (Sendinblue) and ensuring high-level deliverability and automation performance. My role involved the technical setup of "Lead-Capture Workflows" that automate the transition of a website visitor into a qualified sales lead. I utilized Zapier and custom Webhooks to create "Multi-Platform Automations" where an action on the site triggers a series of events across the CRM, email, and SMS platforms. I am highly proficient in "Data Mapping" and "Tagging Logic," ensuring that lead information is accurately categorized for targeted marketing. I managed the deployment of automated reporting tools that pull data from Brevo to give business owners a real-time view of their sales performance and engagement ROI. My work required a deep understanding of data privacy and anti-spam regulations (GDPR/CAN-SPAM), ensuring that all lead capture was compliant with legal standards. I provided "Integration Monitoring" to ensure that API connections remained stable and that no lead data was lost during technical updates. My goal was to make the marketing backend as efficient as the frontend, allowing teams to focus on strategy rather than data entry.
