I will be your expert klaviyo email marketer

S
sofiavarela
S
sofiavarela
Sofia V

About this gig

Hi there,


I'm a CRM & Email Marketing Manager with hands-on experience building and optimising lifecycle programmes for DTC and subscription brands.


I don't just plan CRM strategy - I build it. From flow architecture and segmentation to email set up, QA, and performance tracking, I work directly in Klaivyo to drive real revenue.


If your flows aren't performing (or don't exist yet), I'll help you fix that with a practical data-led approach.


Here's how I can help:

  • Build or optimise your key Klaviyo flows (welcome, abandoned cart, post-purchase, winback)
  • Improve flow structure, timing and segmentation
  • Identify where you're losing revenue and how to fix it
  • Create clear, conversion-focused email journeys
  • Turn underperforming flows into consistent revenue drivers


I've worked with ecommerce and subscription brands to improve retention, increase LTV and drive stronger performance from CRM without overcomplicating things.


If you're looking for someone who can think strategically while also executing quickly and effectively, I can help.


Feel free to message me before ordering if you're unsure which package is right.

Get to know Sofia V

Sofia V

CRM and Email Marketing Specialist

  • FromUnited Kingdom
  • Member sinceAug 2017
  • Languages

    English
I am a CRM and Lifecycle marketer with 4 years of experience building customer journeys that improve retention and drive repeat purchase. I am hands-on across campaign planning, flows, segmentation, testing, and reporting, with a strong focus on making CRM a meaningful growth channel for e-commerce/DTC brands.