Sohaib Ali

Facebook and Instagram ads Manager

Natural Glow Mart

May 2025 - Nov 2025 • 6 mos

Managed and optimized paid advertising campaigns on Facebook and Instagram for multiple brands, focusing on increasing conversions, engagement, and return on ad spend (ROAS). 🔧 Key Responsibilities * Created, launched, and managed ad campaigns using Meta Ads Manager * Designed high-converting ad creatives (images, captions, and headlines) * Conducted audience research and targeting (interests, behaviors, custom & lookalike audiences) * Performed A/B testing on creatives, copy, and audience segments * Monitored campaign performance and optimized based on KPIs (CTR, CPC, CPM, ROAS) * Managed ad budgets efficiently to maximize results * Installed and configured Meta Pixel for conversion tracking * Retargeted website visitors and engaged users to boost sales 📊 Achievements * Improved ad performance through continuous optimization * Increased engagement and click-through rates across campaigns * Generated quality leads and conversions for clients * Reduced cost per result with data-driven strategies 🛠️ Tools & Platforms * Meta Ads Manager (Facebook & Instagram) * Canva / Adobe Photoshop * Meta Business Suite * Google Analytics (for tracking & insights) 🎯 Skills * Campaign Strategy & Planning * Audience Targeting & Retargeting * Conversion Optimization * Creative Design & Copywriting * Data Analysis & Reporting This role reflects strong expertise in managing full-funnel social media advertising campaigns and delivering measurable business results.

Digital Marketing & Ads Manager

shopify Store • Full-time

Feb 2025 - Oct 2025 • 8 mos

I have hands-on experience working with Shopify stores, helping eCommerce businesses grow their sales through strategic digital marketing and paid advertising. My focus has been on creating profitable ad campaigns, optimizing store performance, and increasing conversion rates. I have successfully managed Facebook, Instagram, and Google Ads campaigns for Shopify stores, targeting the right audience to drive high-quality traffic and boost sales. From product research to campaign scaling, I have been involved in the complete process of building and growing online stores. My responsibilities and achievements include: Creating and managing Facebook & Instagram ad campaigns for Shopify products Running Google Ads (Search & Shopping) to target high-intent buyers Setting up and optimizing Meta Pixel and conversion tracking Conducting product and competitor research to identify winning products Building and optimizing Shopify stores for better user experience Creating high-converting ad creatives and copy Implementing retargeting campaigns to recover abandoned carts Scaling profitable campaigns while maintaining strong ROI Analyzing campaign data and making performance-based improvements I have helped Shopify store owners increase their revenue by driving targeted traffic and improving conversion rates. My approach is always data-driven, ensuring that every decision is backed by performance insights. With a strong understanding of eCommerce trends and customer behavior, I aim to deliver consistent growth and long-term success for every Shopify business I work with.