Sohail Iqbal

Market Research Analyst

Amazon.com • Freelance

May 2025 - Apr 2026 • 11 mos

 Improved private-label selection quality by conducting niche research, competitor analysis, profitability screening, and sourcing/logistics support, resulting in more commercially disciplined launch decisions.  Built launch-ready keyword and listing inputs by translating demand, competition, and margin analysis into actionable optimization recommendations, resulting in stronger product-positioning support.  Streamlined marketplace growth operations by supporting listing optimization, launch planning, inventory coordination, and marketplace readiness activities, resulting in smoother operational execution.  Applied a profitability-first evaluation framework to product-selection and launch workflows, resulting in more commercially aligned marketplace support. SELECTED AMAZON PPC PROJECT Water-Bottle Category PPC Workflow: Improved traffic quality in a competitive product category by redesigning keyword mapping, campaign segmentation, search-term analysis, negative-keyword controls, and bid-testing activities, resulting in stronger marketplace relevance and conversion support.

Amazon PPC Manager

Amazon • Freelance

Feb 2024 - Apr 2025 • 1 yr 2 mos

Helped drive advertising execution for a private-label portfolio linked to approximately $9.8M in annual revenue by supporting Sponsored Products, Sponsored Brands, and Sponsored Display workflows, resulting in stronger marketplace visibility and commercially aligned campaign support.  Improved PPC efficiency by translating search-term data into bid adjustments, negative-keyword controls, and budget reallocation strategies, resulting in tighter traffic quality and more controlled advertising spend.  Strengthened campaign decision-making by monitoring and reporting on CTR, CPC, CVR, ACOS, TACOS, ROAS, and spend pacing metrics, resulting in more data-driven optimization support.  Accelerated launch and relaunch readiness by aligning keyword targeting, listing relevance, and campaign structure, resulting in stronger discoverability and conversion support for active ASINs.  Reviewed campaign structures, search-term reports, and keyword segmentation workflows to identify audit-based optimization opportunities and improve marketplace relevance.  Supported full-funnel advertising concepts across discovery, conversion, and retargeting-focused campaign workflows.  Supported Brand Store alignment and branded-traffic objectives through coordinated advertising and listing activities.  Supported catalog-health coordination, listing relevance, and variation-cleanup workflows tied directly to advertising performance.  Contributed to reporting consistency, KPI documentation, and process-standardization activities using Excel and Google Sheets reporting workflows.  Supported active campaigns across multiple products and portfolio segments within Amazon marketplace operations.  Worked from a profitability-first framework to support spend allocation, launch readiness, and marketplace growth objectives.  Maintained familiarity with Vendor Central environments, bulk campaign operations, and flat-file workflow support.