Sohel Rana

Senior Digital Marketing Manager

Creative IT Institute • Freelance

Jan 2023 - Present • 3 yrs 4 mos

Successfully led and executed multi channel digital marketing strategies across SEO, Google Ads, Meta Ads, and content marketing to drive consistent business growth. Increased organic website traffic by 150%+ through advanced SEO optimization, keyword strategy, and high-quality backlink campaigns. Managed and scaled paid advertising campaigns with a proven track record of achieving 30–60% lower cost per acquisition (CPA) while improving conversion rates. Developed high-performing sales funnels and landing pages, resulting in significant improvement in lead generation and customer acquisition. Expert in data-driven marketing decisions, using analytics tools to track performance, optimize campaigns, and maximize ROI. Successfully handled large advertising budgets, ensuring efficient spending and strong return on investment for clients across multiple industries. Built and managed brand awareness campaigns that increased engagement, followers, and customer trust across social media platforms. Led cross-functional teams including designers, content writers, and ad specialists to deliver end-to-end marketing solutions. I bring a combination of strategy, execution, and analytics to ensure every marketing campaign is focused on one goal: measurable business growth and high ROI

Digital Marketing Manager

ACI Limited • Full-time

Aug 2017 - Mar 2020 • 2 yrs 7 mos

As a results driven Senior Digital Marketing Manager, I specialize in building performance focused digital ecosystems that transform businesses into scalable brands. Spearheaded end to end digital marketing strategies across SEO, paid advertising, social media, and conversion optimization, delivering measurable business growth and long term brand value. Achieved consistent double to triple digit growth in organic visibility and qualified traffic by implementing advanced SEO frameworks, technical optimization, and strategic content architecture. Designed and optimized high performance paid media campaigns (Google & Meta Ads), significantly improving lead quality while reducing acquisition costs through precise audience segmentation and data analysis. Developed and refined conversion-driven funnels and landing pages that enhanced user experience and increased conversion rates across multiple industries. Utilized data analytics and performance tracking systems to make strategic marketing decisions, ensuring every campaign is aligned with ROI-driven objectives. Managed substantial advertising budgets with a focus on efficiency, scalability, and profitability, consistently maximizing return on ad spend (ROAS). Directed creative and technical teams to execute integrated campaigns that strengthened brand positioning, engagement, and customer retention.