I will create an ecommerce brand strategy and positioning


About this gig
Need a clearer brand strategy for your e-commerce business?
I help e-commerce businesses clarify their brand positioning, understand their target customers, and communicate what makes their products different.
Whether you're launching a new online store or improving an existing brand, I'll create a practical brand strategy tailored to your business, products, and market.
WHAT YOU CAN EXPECT
- Brand positioning and value proposition
- Target audience and customer persona
- Competitor positioning analysis
- Brand differentiation and unique selling points
- Brand voice and messaging framework
- Homepage and product page messaging recommendations
- Actionable recommendations based on your selected package
MY PROCESS
I'll review your store, product offering, target audience, and relevant competitors before developing a structured strategy document with clear recommendations.
TO GET STARTED
Please share your store URL, product details, target customers, main competitors, and the biggest branding challenge you want to solve
Please message me before ordering if you need extensive market research or a larger brand strategy project.
Get to know Solitaire Jeo
Brand Strategy and Digital Marketing Strategy
- FromUnited States
- Member sinceMay 2026
Languages
English
FAQ
Why choose me for your brand strategy?
Most brand strategies stop at analysis. Mine end in decisions: your brand positioning, what you say, what you avoid and what to do first. As a brand strategist, I base every choice on your market and competitor analysis, so your team or designer can apply it the next day
What does the final brand strategy document look like?
A clear, visual PDF organized by sections: brand positioning, brand voice and tone, messaging framework and visual direction, with examples you can use right away.
Can you work with a new brand that has no clarity yet?
Yes, that's where I help the most. I work with startups, small businesses and brands going through a rebrand. I ask the right questions, study the market and turn it into a clear brand positioning, a brand voice and a visual direction you can build on.
Do you also design logos or full visual identity?
I give you the color palette, typography, mood board and creative direction your designer needs to create the logo and brand identity. I focus on brand strategy and creative direction, so your designer starts with a clear brief and fewer rounds of changes.
What is the difference between this and a marketing strategy or plan?
Brand strategy defines who your brand is, how it speaks and how it looks. A marketing strategy decides channels, content and what to publish each week. Brand comes first, so every campaign says the same thing. My Marketing Strategy includes the full plan.
Is this suitable for both B2B and B2C brands?
Yes. I work with product brands, SaaS, B2B services and consumer brands in the For B2B, I adapt the messaging framework to each person in the buying decision: the user, the manager and the one who signs.
Will I be able to implement this strategy without a big team?
Yes. I write everything in plain language, with examples and clear priorities, so a founder or a small team can apply it. You get a brand strategy, a brand voice and a roadmap that tell you what to say, what to avoid and what to do first.
How does the process work in this GIG?
First, you answer a short brief about your brand, target audience and goals. Then I research your market and competitors and build your brand strategy. I deliver a complete document, and you have revision rounds to adjust anything so it fits your brand perfectly.
Who will work on my project?
I do. I'm Mary, the Brand Strategy and Marketing Strategist behind Any Brand Place. I lead every project personally, from the first research to the final document, and I answer your messages myself. You work directly with the person who builds your strategy.
