Sebastian W

Account Executive

The Knot • Full-time

Apr 2026 - Present • 2 mos

Work directly with local small business owners and wedding professionals to launch, structure, and scale their digital advertising presence on the platform. I specialize in looking at small business profiles, identifying visibility gaps, and setting up high-converting local ad campaigns. Key Achievements: Partner with local wedding vendors to maximize their return on investment using targeted local marketplace ads. Consult small business owners on storefront layout, profile conversion strategies, and stacking 5-star reviews. Mastered the inside dynamics of local search visibility, category dominance, and turning casual clicks into booked clients.

Account Executive

Yelp • Full-time

May 2025 - May 2026 • 1 yr

Worked directly within Yelp’s corporate sales division, consulting with local business owners to launch, structure, and scale their digital advertising campaigns. I specialized in analyzing business profiles, identifying conversion bottlenecks, and showing owners how to maximize their ROI on the platform. Key Achievements: Pitched and closed high-volume advertising contracts for local service businesses. Expertly trained business owners on how to use Yelp's ad budget as fuel to drive inbound calls and leads. Mastered the inside mechanics of Yelp's local search algorithm, category placement, and consumer buying trends.