
Nwaobi Frances
Shopify Expert, Store Setup, Theme Customization and CRO Specialist
Skills

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Portfolio
Work experience
Upwork
Freelance • 10 yrs 6 mos
Shopify Store Designer & Marketing Specialist
Feb 2021 - Present • 5 yrs 3 mos
Designed and customized Shopify stores for fashion, beauty, fitness, and dropshipping brands. Developed mobile responsive and user-friendly Shopify websites that improved customer experience and increased conversions. Managed Shopify marketing campaigns using Facebook Ads, Instagram Ads, and email marketing strategies. Helped clients increase store traffic and online sales through SEO optimization and targeted marketing campaigns. Optimized product descriptions, collections, and landing pages for improved search visibility and customer engagement. Integrated Shopify apps and automation tools to improve store performance and operational efficiency. Assisted business owners with branding strategies, product presentation, and store optimization. Increased sales conversion rates for multiple Shopify stores through optimized product page designs. Successfully launched and managed several Shopify stores across international markets. Improved Etsy product visibility through keyword optimization and SEO-focused product listings.
Remote Freelance Projects
Feb 2021 - Present • 5 yrs 3 mos
Managed Etsy store setup and branding for small businesses and handmade product sellers. Optimized Etsy product titles, descriptions, and tags to improve search rankings and visibility. Developed promotional marketing campaigns that increased store traffic and customer engagement. Conducted market research and competitor analysis to improve product positioning and sales strategies. Assisted clients with branding consistency and visual presentation across online platforms. Increased organic traffic for Etsy stores through SEO and listing optimization. Helped new Etsy sellers establish professional and visually appealing storefronts. Improved product discoverability and customer interaction through targeted optimization strategies.