
Sachin
Performance Marketing Specialist Meta and Google Ads Expert
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Work experience
Performance Marketing Manager
Malao • Full-time
Mar 2021 - Jul 2026 • 5 yrs 4 mos
Performance Marketing Specialist with hands-on experience in Meta Ads and Google Ads, helping businesses generate leads, increase sales, and maximize ROI. I have planned, launched, and optimized advertising campaigns for eCommerce brands, service-based businesses, recruitment campaigns, and B2B companies. My work covers the complete advertising process—from audience and keyword research to creative strategy, campaign setup, tracking, A/B testing, retargeting, and performance optimization. Key Achievements • Generated 3,364+ recruitment leads through Meta Lead Ads at an average CPL of $0.03. • Drove 238+ website purchases for an eCommerce clothing brand with a 16.47x ROAS. • Generated 244 website purchases for a massage gun brand while achieving a 21.47x ROAS. • Managed Google Search Ads campaigns that generated 4,000+ clicks, 82,000+ impressions, and maintained an average $0.02 CPC. Expertise Meta (Facebook & Instagram) Ads Google Ads (Search) Lead Generation Campaigns Shopify & eCommerce Marketing Conversion Tracking (Meta Pixel & Google) Audience Research & Targeting Retargeting Campaigns A/B Testing & Campaign Optimization Copywriting & Ad Creative Strategy ROAS & Conversion Optimization I focus on building data-driven campaigns that generate measurable business results rather than simply increasing traffic or impressions.