s
sony_m

Sonya Macheva

@sony_m

Strategic Communications, Digital Marketing, Interview and Public Speaking Coach

Italy
English, Italian, Bulgarian
About me
Strategic communications and digital marketing professional with 16+ years of international experience, including the Olympic and Paralympic Winter Games Milano Cortina 2026. I help clients two ways: with communications and digital marketing — messaging, campaigns, content, crisis communication — and with interview preparation, helping candidates present confidently in English and other languages. Practical, results-focused approach shaped by real corporate and international experience. Languages: Bulgarian (native), English/Italian (fluent), French (basic), Spanish (beginner).... Read more

Skills

s
sony_m
Sonya Macheva
Offline • 

See my services

Career Consulting
I will coach you for job interviews in english and italian
From$35 / projectMore details
Interpretation
I will interpret your calls in english, italian or bulgarian
From$20 / projectMore details

Work experience

Milano_Cortina 2026

Program Manager – Technology & Communications

Milano Cortina 2026 • Full-time

Jan 2024 - Apr 2026 • 2 yrs 3 mos

Led strategic communications and workforce planning for the Technology program of the Olympic and Paralympic Winter Games, coordinating multiple vendors and international stakeholders under PMO governance frameworks. Managed training programs, readiness planning, and executive reporting in a fast-paced, multi-vendor environment.

UniCredit

UniCredit

Full-time • 8 yrs 10 mos

Communications & Digital Marketing Manager

Aug 2017 - Oct 2023 • 6 yrs 2 mos

Managed strategic messaging, digital content, and media relations across international markets, including executive communications, speechwriting, and crisis communication. Led editorial strategy across digital channels and aligned CEE market communications with global corporate strategy.

Senior Marketing Manager – Strategy & Innovation

Dec 2014 - Aug 2017 • 2 yrs 8 mos

Led digital marketing strategy and campaign execution for corporate partner companies, driving innovation initiatives using market insights and data analytics. Managed end-to-end projects from ideation to launch, presenting strategic roadmaps to executive leadership.