Sophie
Build Brands, Consistent Engagement, Scalable Growth
Skills
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Work experience
Meta Ads Specialist & Performance Marketer
Fiverr • Freelance
Apr 2026 - Present • 1 mo
I am a Meta Ads Specialist and Performance Marketing Expert with over 3 years of experience helping businesses grow through strategic Facebook and Instagram advertising. I have worked with e-commerce brands and service-based businesses across different industries. Throughout my career, I have focused on building structured, data-driven advertising systems that generate consistent leads, increase conversions, and reduce wasted ad spend. My work includes full campaign management—from strategy development and audience targeting to ad creation, testing, and performance optimization. I have successfully handled ad accounts ranging from $5K to $50K monthly budgets, helping businesses scale profitably through well-structured funnel strategies and continuous optimization. I also specialize in setting up Facebook Pixel, Conversion API (CAPI), and tracking systems to ensure accurate data and better decision-making. My key achievements include improving ROAS, lowering cost per lead, and building scalable Meta Ads systems that support long-term business growth. I don’t just run ads, I create sustainable advertising frameworks designed for performance, consistency, and scalability.