Morel Sophie

French Instagram Account Manager & Organic Growth Specialist

Instagram • Freelance

Jun 2026 - Aug 2026 • 2 mos

Managed and scaled a French-language Instagram account by implementing a strategic content marketing and audience growth plan focused on increasing visibility, engagement, and brand awareness. Responsible for daily account management, including content scheduling, caption creation, hashtag research, audience engagement, community management, and performance monitoring. Developed targeted Instagram growth strategies to attract a relevant French-speaking audience, resulting in consistent increases in reach, profile visits, engagement rates, and follower growth. Conducted competitor analysis and trend research to identify high-performing content opportunities and improve overall account performance. Handled daily interactions with followers through comments, direct messages, and community engagement activities to strengthen audience relationships and improve customer trust. Optimized content using Instagram SEO techniques, niche-specific hashtags, and audience targeting strategies to maximize organic reach and visibility. Key responsibilities included Instagram account management, organic Instagram growth, French audience targeting, content strategy, social media management, engagement optimization, influencer outreach, community management, analytics tracking, brand awareness campaigns, and visibility improvement. Successfully helped the brand establish a stronger presence within the French market while driving meaningful audience engagement and long-term account growth through authentic, organic marketing techniques.