I will design your brand identity guidelines


About this gig
A strong brand isn't just a logo it's consistency. If your colors, fonts, and voice change every time you post or print something, your audience notices, even if they can't say why.
I design complete brand guideline documents that give you (or your team) a single source of truth for everything visual and verbal about your brand so every touchpoint feels unmistakably yours.
What you'll get:
- Logo usage rules (colors, spacing, do's & don'ts)
- Full color palette with hex codes
- Typography hierarchy for headers, body text, and accents
- Brand voice & tone guidelines
- On-brand vs. off-brand messaging examples
- Optional: hashtag strategy & core brand statements
Whether you're a startup building your first identity or an established brand needing consistency across a growing team, I'll create a guide that's easy to follow and built to last.
Let's build a brand people remember. Message me before ordering if you have questions!
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Samantha P
Helping Brands Look as Good as They Are
- FromUnited States
- Member sinceSep 2024
- Avg. response time1 hour
Languages
English
My Portfolio
FAQ
Do I need to already have a logo before ordering?
No — if you have an existing logo, I'll build the guidelines around it. If you don't, check out my Logo Design add-on so we can create one together as part of your package.
What's the difference between the package tiers?
Basic covers your core visual essentials (logo usage, colors, typography). Standard adds brand voice and messaging guidance. Premium includes full brand strategy — positioning, messaging frameworks, and calls to action.
What file format will I receive?
A polished, print and digital-ready PDF. Source files (Canva or Adobe) are available on request for an additional fee.
Can I request revisions?
Yes! Each package includes a set number of revisions (see package details). Revisions cover adjustments to the existing content and design — a full restructure or new direction would count as a new order.
Do you help with brand strategy, or just the visual design?
Both! My Premium package includes strategic messaging — audience problems, brand positioning, and calls to action — not just colors and fonts.
How much information do you need from me to get started?
The more the better! I'll send you a short questionnaire after ordering covering your business, audience, and any existing brand elements. Don't have all the answers yet? That's okay — I can help guide you through it.
Can you also design my logo, icons, or a brand book?
Yes — logo design, custom iconography, and a polished brand book are all available as add-ons. Check the extras section when placing your order.
How fast can I get this done?
Standard delivery times are listed in each package. Need it faster? Rush delivery is available as an add-on.

