Sreepathy R

Digital Marketing Manager

Lamhouse • Full-time

Jun 2019 - Present • 7 yrs 3 mos

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube, and other relevant digital platforms. Generate high-quality student leads for Online UG, PG, Certification, and Skill Development programs. Manage advertising budgets efficiently to maximize lead quality and reduce Cost Per Lead (CPL). Monitor campaign performance and optimize key metrics such as ROAS, CPL, CPA, CTR, conversion rate, and enrollment rate. Conduct A/B testing for ad creatives, landing pages, audiences, and campaign strategies to improve performance. Collaborate with the admissions, sales, content, and design teams to improve lead conversion and campaign effectiveness. Build and maintain dashboards using Google Analytics 4 (GA4), Looker Studio, and other reporting tools. Analyze student behavior, customer journeys, and funnel performance to improve conversion rates. Implement and manage tracking, attribution, and conversion measurement using Google Tag Manager (GTM) and analytics tools. Stay updated with digital marketing trends, platform updates, and EdTech industry best practices. Prepare weekly and monthly performance reports with actionable insights and recommendations.

SEO consultant

Performance - RCA Tools • Freelance

Dec 2019 - Nov 2025 • 5 yrs 11 mos

- Responsible for driving online traffic and conversions through Digital Marketing - Doing customer research and understanding the target market and competitor data - Developing and managing digital marketing campaigns through SEO, SEM, SMM and email - Tracking conversion rates and suggesting improvements to the web site as required. - Responsible for budgetary control of all their digital marketing efforts. Montoring the team and other associates on Digital marketing. - Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests - Strategically plan and implement online advertising campaigns on social media like Facebook, Twitter, Linkedin, Twitter, YouTube, etc. - Working with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI. - Managing the email campaigns and communicating company brands through email marketing. - Designing and creating a wide variety of graphic art and promotional material. - Providing graphical support for Blogs, websites and social media.

Digital Marketing Executive

The Skin Store • Full-time

Nov 2018 - Nov 2019 • 1 yr

- Managing the Google adwords Campaigns Search, Display, Youtube and Shopping Campaigns. - Generating leads in Facebook and Linkedln - Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. - Analyzing and measuring the trending online products and drop shipping experiences - Participate in forming effective paid search strategies - Launch and optimize various PPC campaigns - Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook, Twitter, Linkedin etc) - Involving in keyword selection and audience targeting - Producing seasonal product sell-through analysis - Planning ongoing customer acquisition and retention strategies - Track KPIs to assess performance and pinpoint issues - Produce reports for management (e.g. dashboards) - Writing attractive and concise copy for adverts - Suggesting and developing new campaigns across multiple channels - Maintain partnerships with PPC ad platforms and vendors - Keep abreast of PPC and SEM trends - Maximise ROI in terms of awareness, leads, e-commerce conversions to drive the achievement of target revenues - Actively grow subscriber database and drive data capture initiatives within the business - Strong knowledge of ESP’s and the ability to plan, build and send regular email newsletters plus set up impactful automated email campaigns