SREEPI

💉 Medical Spa Lead Generation Specialist

SKINNEY Medspa • Full-time

Dec 2022 - Present • 3 yrs 5 mos

Specialized in building structured patient acquisition systems for medical spas offering high-ticket aesthetic treatments such as Botox, dermal fillers, laser treatments, and skin rejuvenation procedures. Focused on generating qualified consultation bookings through high-intent local search campaigns and conversion-optimized landing experiences. Core Responsibilities • Google Ads campaign strategy for Botox, fillers, and cosmetic procedures • High-intent keyword targeting (e.g., “Botox near me”, “lip fillers [city]”, “med spa consultation”) • Geo-targeted and radius-based campaign structuring • Competitor positioning analysis for local aesthetic clinics • GA4 and Google Tag Manager implementation • Consultation form and click-to-call tracking • Landing page optimization for higher consultation conversion rates • Cost-per-lead optimization and scaling frameworks Campaign Focus Areas • Botox & neuromodulators • Dermal fillers • Lip augmentation • Laser hair removal • Skin tightening & rejuvenation • Anti-aging treatments Campaigns were structured to attract high-intent clients actively searching for cosmetic procedures, rather than cold awareness traffic. Optimization & Growth Strategy • Conversion-based smart bidding • Search term waste reduction • Ad copy testing aligned with treatment benefits • Offer positioning (free consultation, limited-time promo) • Performance tracking & ROI analysis Results Objective • Increase qualified consultation bookings • Reduce cost per booked treatment • Improve local visibility in competitive markets • Create scalable lead generation systems Strategic Approach Medical spa marketing requires balancing performance, compliance awareness, and premium positioning. My approach focuses on: Data foundation → Conversion optimization → Controlled scaling → Long-term brand growth. I don’t generate random inquiries — I build consultation booking systems designed for predictable revenue.

🦷 Dental & Local Lead Generation Specialist

Pacific Ocean Dental • Full-time

Dec 2021 - Present • 4 yrs 5 mos

I specialize in building structured, high-performing digital marketing systems for high-ticket local service businesses, primarily dental clinics and other appointment-based services. My work focuses on data-driven lead generation that turns website visitors into qualified patient appointments, ensuring predictable, scalable results for my clients. I don’t just “run ads” — I create measurable acquisition ecosystems combining: • Google Ads strategy & management • Website & landing page optimization • Analytics & GA4 tracking implementation • Conversion rate optimization • Performance monitoring & scaling frameworks Core Services & Expertise Google Ads Campaigns • High-intent keyword research targeting bottom-of-funnel patients (e.g., “Emergency dentist near me”, “Dental implants cost [city]”) • Search, Performance Max, Call-Only campaigns for local lead generation • Geo-targeted & radius-specific campaigns for maximum relevance • Competitor keyword analysis & campaign structuring • Continuous optimization to reduce CPA and maximize booked appointments Conversion-Focused Website & Landing Pages • Premium, mobile-first, responsive design • Appointment form integration & click-to-call functionality • Clear service segmentation (e.g., implants, Invisalign, cosmetic procedures) • Trust-building elements: doctor bios, testimonials, before/after cases • Funnel optimization to maximize conversion rates Niche Focus & Results • Primary niche: Dental clinics, emergency dentistry, cosmetic dentistry, Invisalign & implants • Secondary focus (lightly mentioned): Real estate & high-ticket local services I help clinics and service businesses: ✔ Generate qualified appointment leads consistently ✔ Lower cost-per-booked appointment ✔ Improve local visibility & authority ✔ Achieve measurable ROI from advertising spend Strategic Philosophy Traffic without conversion is wasted spend. Data without structure is guesswork. My approach: Build the foundation → Track everything → Convert

Shopify Growth & Paid Ads Strategist

Puppyed | Pet Care Ecommerce Shop • Freelance

Dec 2018 - Present • 7 yrs 5 mos

Specialized in building and scaling profitable Shopify e-commerce brands using structured paid acquisition systems and conversion-focused store optimization. My role goes beyond store setup — I focus on creating complete revenue ecosystems. 🔍 Phase 1: Store Foundation & Conversion Infrastructure • Premium Shopify store setup (clean, authority-driven design) • Product page structure optimization (benefit-focused layout) • Trust signal integration (reviews, guarantees, secure checkout) • Mobile-first optimization • Speed & performance improvements • Conversion Rate Optimization (CRO) enhancements Built stores designed to convert cold traffic into paying customers. 📊 Phase 2: Analytics & Tracking Implementation • GA4 enhanced e-commerce tracking • Google Tag Manager integration • Purchase event validation • Add-to-cart & checkout funnel tracking • Conversion import into Google Ads • Revenue attribution setup • Enhanced conversions configuration This ensures every scaling decision is based on real revenue data. 🎯 Phase 3: Paid Acquisition Strategy (Google Ads Focus) Campaign Structure Includes: • High-intent search campaigns • Competitor keyword targeting • Performance Max scaling campaigns • Brand protection campaigns • Negative keyword management Optimization Framework: • Search term pruning • ROAS-based smart bidding • A/B testing ad copy • Feed optimization • Budget scaling based on profitability Focus: Scaling only when data confirms profitable acquisition cost. 📈 Core Objectives ✔ Achieve sustainable ROAS growth ✔ Reduce wasted ad spend ✔ Increase Average Order Value (AOV) ✔ Improve customer acquisition cost (CAC) ✔ Build long-term brand positioning 🧠 Strategic Philosophy Many e-commerce sellers focus on traffic. I focus on: Data foundation → Conversion optimization → Controlled scaling. Without tracking and structure, ad spend becomes gambling. With a measurable system, scaling becomes predictable. Feel free to Dm, I'm waiting for you.