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Fiverr Pro
English
$
USD
I will develop art direction and a visual world for your brand
Steffan H.
About this gig
A lot of companies dont really have a design problem. They have a direction problem.
The website says one thing. The campaign heads somewhere else. The photography is off doing its own thing. Everyone has opinions, but nobody is quite sure what the brand is supposed to be.
Thats the part I enjoy solving.
Ive led creative and customer experience work inside companies including P&G and Kroger, partnered on work connected to brands including Nike, Snapchat, and Chewy, and Im a founder myself.
So I tend to look at the business first, then the design. Who is this for? What are we trying to change? Why should anyone care? What should this company actually feel like?
From there, I build the creative direction around the answers. Depending on the project, that might include visual territories, typography, color, imagery, photography direction, messaging, campaign thinking, website art direction, and real-world applications.
No generic moodboards. No chasing trends for the sake of it. Just a clear direction that makes sense for the business and gives everyone something useful to build from.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Steffan H.
Steffan H.
Brand, Product and Experience Design Leader
- FromUnited States
- Member sinceJan 2013
Languages
English
I help companies turn business strategy into brands and digital experiences people understand, trust, and want to use.
I’ve led creative and customer experience work inside companies like P&G and Kroger, and partnered with brands like Nike, Snapchat, and Chewy.
I’m also a founder, so I understand the pressure behind the work—not just the design brief.
I work across brand identity, websites, digital products, and creative direction. My job is to understand the business first, then use design to make it clearer, more credible, more useful, and easier to choose.
My Portfolio
FAQ
What exactly is creative direction?
It’s deciding what the brand should feel like before everyone starts making things in different directions. I connect the business and audience to the visual decisions so you leave with one clear idea people can actually build from.
What’s the difference between the 3 packages?
Creative Direction gives you one focused direction. Brand Direction explores two territories and develops the strongest into a system. Launch Direction goes deeper, building a broader creative world for a launch, rebrand, or major new chapter.
Is this the same as a full brand identity?
Not quite. Creative direction decides the territory: how the brand should feel, behave, and show up. A full identity goes further into final logo systems, production-ready assets, detailed guidelines, and broader implementation.
Can you work with an existing brand?
Absolutely. A lot of great projects start with something that is already decent but feels inconsistent, dated, generic, or a little lost. I’ll figure out what’s worth keeping, what needs to change, and where the brand should go next.
Will you design a logo?
Maybe, but that’s not really the point of this service. I may explore identity ideas when they help communicate the direction, but a complete production-ready identity system belongs in a full Brand World engagement.
How do you choose the real-world applications?
Based on where the brand actually needs to work. That might be a website, campaign, packaging, product UI, social, retail, or signage. I’d rather show the direction working somewhere useful than force every client through the same mockups.
7. Can you work with our internal team or agency?
Yep. I can set the direction and hand it over to your designers, developers, photographers, or agency partners. Larger packages also include remote creative oversight to help keep the work aligned as it gets implemented.
8. Do you use AI?
Yes, when it’s useful. I use AI-native tools for research, exploration, prototyping, and production. The strategy and creative judgment are human-led. I’m more interested in making better decisions faster than generating 400 options nobody wants.
Who is this service best for?
Founders, startups, growing companies, product teams, and established brands preparing for a launch, rebrand, new website, product release, campaign, or big next chapter—especially when the business has outgrown the creative around it.
Should I message you before ordering?
For Brand Direction and Launch Direction, probably yes. Send me the context and I’ll tell you honestly which scope makes sense. For Creative Direction, you can order directly if the fit is clear and you have the core materials ready.
