Stella A.

Email Marketing Funnel Setup & Conversion Optimisation for eCommerce Brand

Ecommerce • Freelance

Aug 2024 - Sep 2024 • 1 mo

One of my recent clients, Sarah Mitchell, an eCommerce skincare brand owner, contacted me on Fiverr because her Shopify store was getting traffic but generating very few sales. She was frustrated after spending money on Facebook ads and email marketing with little to no return. Her abandoned carts were increasing daily, customer engagement was low, and her Klaviyo email marketing setup lacked proper automation and conversion-focused strategy. After carefully auditing her Shopify email marketing system, I discovered several issues affecting her conversion rate optimization (CRO). There were no high-converting email flows, no audience segmentation, weak email copywriting, and poorly optimized landing pages that failed to guide visitors toward purchasing. To fix this, I rebuilt her entire email marketing funnel using proven Klaviyo email marketing strategies. I created persuasive welcome email sequences, abandoned cart recovery flows, follow-up automations, and targeted email campaigns designed to increase customer retention and boost eCommerce sales. I also redesigned her landing pages for better user experience, improved segmentation, and carried out A/B testing on subject lines and calls-to-action to improve open and click-through rates. Within a few weeks, Sarah experienced a noticeable increase in email engagement, higher conversion rates, improved customer retention, and more consistent Shopify sales. Her abandoned cart recovery rate also improved significantly. My goal is always to help businesses turn traffic into paying customers using strategic email marketing, conversion-focused copywriting, and automated sales funnels that deliver measurable results.