Stonex

AI & Infographic Automation Designer

Self Employed • Freelance

Jun 2026 - Jul 2026 • 1 mo

Designed a repeatable workflow for turning technical content briefs into polished, branded LinkedIn infographics and carousel panels without rebuilding each graphic from scratch. Established a consistent visual language covering typography, colors, spacing, grids, icons, cards, badges, and footer elements. Created 6+ reusable layouts for comparisons, numbered insights, timelines, grouped information, risk lists, quote banners, and editorial content. Built light and dark variations to support different content and publishing needs. Structured JSON/YAML schemas to define the content required for each layout. Developed prompt logic to turn raw briefs into structured, layout-ready information. Added validation rules for missing fields, excessive text, and invalid content before rendering. Planned an HTML/CSS + Playwright workflow for consistent PNG/PDF generation. Designed layouts to accommodate changing text lengths without manual pixel adjustments. Reduced the need to redesign individual panels from scratch, creating a more efficient production workflow. Made visual output more consistent across LinkedIn posts and future content campaigns. Created a foundation that can support higher content volume without requiring the same increase in design effort. Gave the client a reusable system rather than a collection of one-off graphics. The client can generate new branded panels from structured briefs, introduce additional templates, update content rules, and extend the system as their publishing needs grow. Documentation and handoff guidance also make the workflow easier to maintain internally and reduce dependence on ongoing design support.

Claude Powered Fitness Program Automation Specialist

Fitometry Health Club • Freelance

Apr 2026 - Jul 2026 • 3 mos

Worked with a fitness coaching business that was using Claude to generate detailed 12-week training programs for clients but was manually transferring each program into its web application. The existing process was repetitive, time-consuming, and created opportunities for exercises, sets, reps, tempo, rest periods, and coaching notes to be entered incorrectly. I designed an automated program-ingestion workflow that converted Claude-generated training data into a structured format that the client’s application could process consistently. I focused on using structured JSON as the primary data format so each 12-week program could be separated into phases, weeks, training days, exercises, sets, repetitions, tempo, rest periods, and coach notes without requiring the client to manually rebuild the program. I mapped the required program fields to the application’s expected structure and established validation rules to reduce missing or incorrectly formatted data before the program was imported. I also worked around the existing phase templates so the automation could populate the correct sections of the client’s application rather than creating a separate workflow for every program. The workflow was designed around a review-and-approval process. After Claude generated the program and the data was structured for import, the client could review the populated program before approving it. I also preserved the ability to manually edit the program inside the application after import, allowing the coach to replace exercises, adjust training variables, or make client-specific changes without having to regenerate the entire program. The completed workflow reduced the amount of manual data entry required to build 12-week programs and provided a more consistent path from Claude-generated programming to the client’s web application.

Claude Code E-commerce Conversion Specialist

Healing Touch • Freelance

Mar 2026 - Jul 2026 • 4 mos

Built and optimized conversion-focused landing pages for a Nordic e-commerce client selling wellness products through paid advertising. The project focused on creating a repeatable landing page production process for product launches, complementary products, advertorials, listicles, and other funnel pages designed to turn paid traffic into customers. I worked extensively with Shopify and Claude Code to develop landing page structures, refine page layouts, generate and improve copy, and accelerate the production of new pages. I used Claude Code during development to implement page components, make structural changes, troubleshoot issues, and iterate on existing pages without relying entirely on manual development. I also used Claude to assist with research, competitor analysis, customer research, messaging angles, and identifying opportunities to improve the overall conversion experience. I structured each landing page around conversion principles rather than focusing only on visual design. I developed clear above-the-fold sections, benefit-driven messaging, product positioning, social proof, objection handling, calls to action, product comparisons, FAQs, and other elements designed to move visitors through the buying journey. I also adapted page structures for different traffic sources and product angles so the messaging remained relevant to the advertisement that brought the visitor to the page. I created and tested different copy variations, headlines, hooks, product benefits, section orders, calls to action, and visual treatments. I reviewed existing funnel performance and used available conversion data to identify sections that needed improvement. Underperforming concepts were revised or removed while stronger structures were reused and adapted for additional products.