Mike Ugc

Master Trainer / Content Creator / Product Knowledge Specialist

Intel • Freelance

Sep 2017 - Present • 8 yrs 11 mos

Create high-converting user-generated content (UGC) and educational resources that help brands build trust, increase engagement, and drive product sales across social media platforms. Develop strategic content campaigns for consumer products, technology, lifestyle, fitness, and software brands while also educating aspiring creators on how to build successful UGC businesses. Key Responsibilities Produce authentic UGC videos and photography for paid advertising, organic social media, and e-commerce platforms. Conceptualize, script, film, edit, and deliver short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other digital channels. Collaborate with brands to interpret creative briefs and deliver content aligned with marketing objectives and brand guidelines. Create educational courses, digital products, and training materials focused on UGC strategy, content creation, and personal branding. Design digital assets including eBooks, templates, shot lists, checklists, and AI-powered creator resources. Research emerging social media trends, platform algorithms, and consumer behavior to optimize content performance. Manage all aspects of a creative business including client acquisition, project management, invoicing, content scheduling, and brand communications. Utilize AI-powered creative tools to streamline ideation, scripting, editing, graphic design, and workflow automation. Build and grow the Siren Creative Lab brand through educational content, social media marketing, and digital product sales.