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Freelance UGC Creator & Content Strategist

Self Employed

Aug 2021 - Present • 5 yrs 1 mo

Collaborate directly with over 30+ global and UK-based brands within the skincare, beauty, and fashion industries. Produce high-performing, high-converting short-form video assets (9:16) specifically optimized for TikTok, Instagram Reels, and Meta Paid Ads. Manage the entire production pipeline independently from initial creative strategy and scriptwriting to on-camera hosting, voiceover tracking, and final video editing. Key Achievements & Responsibilities: Proven Brand Portfolio: Trusted by 30+ distinct beauty and fashion labels to bring their marketing briefs to life, consistently delivering assets that align with brand voice and compliance standards. Direct-to-Consumer (DTC) Marketing: Design creative concepts focused purely on driving performance metrics, utilizing psychology-backed hooks, problem-solution storytelling, and clear CTAs. Niche Product Demonstration: Expertly showcase beauty formulas and fashion items on camera, focusing heavily on macro texture shots, aesthetic application routines, and authentic transformation results. End-to-End Production: Deliver crisp, high-definition, well-paced vertical videos under strict agency and brand deadlines, ensuring all content is immediately ready for paid ad deployment.