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English
$
USD
Andres Sumarsa
@sumarsa
Indonesia
Indonesian
About me
I have an automation tools to discover, analyze, and monitor influencer performance in real time, helping brands optimize campaigns and identify early viral content signals. I provide data-driven insights on high-engagement keywords, audience interests, and emerging trends to uncover growth opportunities and improve targeting strategies. Additionally, I deliver Share of Voice (SOV) analysis to measure brand visibility, competitive positioning, and digital presence across social media platforms.
Skills
Andres Sumarsa
Offline •
Average response time: 7 hours
See my services
Strategy & Research
I will provide influencer research, analytics, and performance insights
Work experience
Agency Media
Full-time • 4 yrs 2 mos
Sr. Connection Planner
Dec 2025 - Present • 8 mos
Company: Omnicom Media Audience & Media analysis to see market potential in achieving company goals through several partners. For example analyzing data from Global Web Index, Kantar, SimilarWeb, Euromonitor, Apptopia, InsiderIntelligence, TikTok Market Scope, Shopee Brand Portal, Nielsen Clear Decision, and Nielsen Media Impact. Analyze creative strategies based on campaign objectives, competitor analysis & investment forecast. Create digital media planning & strategy for hygiene (social, search, display), publisher, and aggregators. Execute digital campaigns on social, display, and e-commerce platforms (Google, Meta, TikTok, YouTube, X, Shopee, Lazada)
Sr. Connection Planner
Jan 2025 - Dec 2025 • 11 mos
Company: Hakuhodo International Developed and executed the communication strategy for Mitsubishi Awareness & Consideration launch campaign, driving 440M+ impressions and 225M+ views. Achieved a +15% Awareness Lift, +20% Ad Recall Lift, and +60% Share of Search growth, significantly outperforming industry benchmarks and strengthening audience engagement during the launch period. Developed and executed post-launch media and audience strategies for Mitsubishi, driving measurable business outcomes across consideration towards conversion objectives. Achieved a +1.5% Consideration Lift, +2.0% Purchase Intent Lift, generated 5,000+ SPK, and increased qualified leads by 870% through data-driven audience targeting and cross-platform optimization.
Digital Planner
Jun 2022 - Jan 2025 • 2 yrs 7 mos
Company: Omnicom Media Audience & Media analysis to see market potential in achieving company goals through several partners. For example analyzing data from Global Web Index, Kantar, SimilarWeb, Euromonitor, Apptopia, InsiderIntelligence, TikTok Market Scope, Shopee Brand Portal, Nielsen Clear Decision, and Nielsen Media Impact. Analyze creative strategies based on campaign objectives, competitor analysis & investment forecast. Create digital media planning & strategy for hygiene (social, search, display), publisher, and aggregators. Execute digital campaigns on social, display, and e-commerce platforms (Google, Meta, TikTok, YouTube, X, Shopee, Lazada)
