Sunil Digital

Digital Marketing

Upwork • Full-time

May 2016 - Sep 2023 • 7 yrs 4 mos

Search Engine Optimization (SEO) is essential for driving conversion-focused traffic and long-term business growth. Organic search remains the most powerful channel to attract high-intent users without ongoing investment in engagement. A strong SEO strategy builds reputation, authority, leadership, and visibility across search, social, and media platforms while continuously optimizing performance. Search Engine Marketing (SEM) accelerates results through paid campaigns. As a Google Ads and Bing Ads certified expert, I bring hands-on experience managing Search, Display, Remarketing, Shopping, and Video campaigns. My approach focuses on keyword research, compelling ad copies, optimized landing pages, smart ad extensions, and performance metrics such as PPC, CPA, CPI, and conversion rate optimization. In Social Media Marketing, I develop end-to-end strategies—from audience persona creation and goal setting to budgeting, content production, platform selection, and integration with your broader digital strategy.