I will create a brand identity from scratch for your mental health agency or practice


About this gig
Brand Guidelines help govern your company's visual identity, history, and future direction. Once created, you'll receive peace of mind and be able to easily apply the guidelines yourself.
The Brand Guidelines is a PDF which will help you dictate all your marketing collateral such as pitch decks, social media, website, business cards, flyers and pamphlets, and more.
Guidelines can be used internally or to hand off to designers, social media managers, developers, media and press, advertisement agencies, or print shops.
In this gig, your brand Guidelines can include any of the following components which count as 1 page:
- Typography
- Typographic System/Hierarchy (H1, H2, H3, P)
- Color Palette + Correct Usage (Primary, Secondary, Accent)
- Color HEX, RGB, CMYK and Pantone codes
- Iconography Style
- Photography Style
- Illustration Style
- User Persona of your Target Audience
- Tone & Voice
- Brand Assets (Graphics/Shapes/Patterns)
- Logo Breakdown Explanation + Symbolism
- Logo Do's & Don'ts
- Company History
- Company Values
- Company Mission & Vision
- User Interface (UI) Elements (e.g. Primary, Secondary and Tertiary buttons)
Please contact me before ordering so we can select the pages you want together!
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Nicole Hart
Award winning designer specializing in the mental health industry
- FromCanada
- Member sinceMay 2020
- Last delivery2 years
Languages
English
FAQ
Does this include logo design?
Logo Design is not included. If you would like a logo design please check out my other gig or I can add it as a custom offer.
How do I get started?
Review the options for different pages and select what works best for you. Send me a DM as we can discuss if you have more questions. Once you begin the order, you will fill out my brand guidelines brief which dives into your company's goals, audience and your likes and dislikes.
What is a moodboard?
A moodboard is a collage of images, colors, fonts, and graphics. When combined, a moodboard helps create direction for the brand. When you order this gig, you will receive 1-2 moodboards for you to choose from.
Can I order other brand materials?
Yes, ofcourse! We can work together to provide you other graphic design such as social media kit, business cards, annual reports, pitch decks, powerpoint slides and more.
Who writes the brand guidelines?
You can come prepared with your own copywriting or we can work together to complete the pages.

