
Supriyo D
Skills

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Portfolio
Work experience
Business Manager
WPP plc • Full-time
Jul 2024 - Jun 2026 • 1 yr 11 mos
- Portfolio & Budget Management: Direct the end-to-end digital performance media strategy and e-commerce expansion for Mondelez International, accountably managing a high-stakes annual marketing budget of ~$4M USD. - Market Share & Acquisition Strategy: Championed brand portfolio growth across Amazon and Flipkart networks, successfully driving hyper-local market penetration to capture a record-breaking 59% market share on Flipkart Minutes. - Campaign ROI Optimization: Engineered data-backed paid search and social campaigns, enhancing YoY sales by ~120% during critical e-commerce event windows for both Amazon and Flipkart through rigorous A/B testing and precision targeting. - Industry Recognition: Spearheaded innovative performance campaigns that won multiple prestigious industry accolades, including Gold at the EMVIES, SMARTIES, and the Flipkart Jury Awards.