Mariia S

Ads manager

Self-Employed • Freelance

Dec 2023 - Present • 2 yrs 6 mos

Since December 2023, I have shifted my primary focus to mastering the world of Facebook and Instagram Ads. What sets my approach apart is the "big picture" perspective I gained during my time at a marketing agency. I don’t just "set up an ad" and hope for the best. I understand that for an ad to actually make you money, it needs to be part of a complete system. When someone clicks on your ad, they are entering your digital storefront. If they land on a page that doesn’t look professional or doesn’t clearly explain how you solve their problem, they’ll leave immediately, and your ad money is wasted. Because I spent months managing every angle of digital marketing—from branding and copywriting to website flow—I know exactly how to align your ads with your brand’s "vibe" so that the transition from clicking to buying feels natural and trustworthy. Since I started focusing heavily on ads at the end of 2023, I’ve learned how to look past the vanity metrics. I don't care about "impressions" or "reach" if they aren't turning into phone calls, bookings, or sales for your business. I handle all the technical headaches—the audience targeting, the pixel setups, and the constant testing—so you don't have to spend your evenings frustrated by a Meta dashboard that seems to change every week. I act as the bridge between your expertise and the people who are actively looking for exactly what you offer but haven't found you yet. Ultimately, my goal is to provide the professional infrastructure that allows a business to grow predictably. I’ve helped people regain their time by taking the technical and creative burden of advertising off their plates, replaced confusion with clear data, and turned stagnant social media pages into active sources of income. I believe that every business has a unique story, and my expertise is in finding the most effective, data-driven way to tell that story to the people who are ready to buy.

Social Media Manager

AESO • Part-time

Jul 2023 - Dec 2023 • 5 mos

Between July and December 2023, I worked at a fast-paced marketing agency where I was responsible for the agency’s own identity across Instagram, Facebook, LinkedIn, and their website, while simultaneously managing the digital presence for a wide variety of clients. That experience was my true "aha!" moment because I stopped seeing social media as just a collection of pretty pictures and started seeing it as a complete, interconnected system. Working in that agency environment taught me the vital skills that many standard social media managers often overlook. I learned how to build a brand that feels like a premium leader in its field rather than just another random page. I mastered the art of copywriting, figuring out how to write captions that make people stop scrolling and take action without ever sounding like a pushy salesperson. Most importantly, I learned how to listen to a business owner's vision and translate it into a digital strategy that actually makes sense for their specific goals. I came to understand that ads, websites, and social posts all need to "talk" to each other to create a reliable sales machine that works even while you sleep. Since December 2023, I have leaned heavily into Facebook Ads management, but I never do it in a vacuum. Because of my agency background, I know an ad is only as good as the page it lands on, which is why I often work with a dedicated content partner to ensure your brand looks professional and engaging the moment someone clicks.