
Mehmood
Turning Ad Spend into Profit
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Meta ads Expert | Media buyer
Pawfectos • Full-time
May 2025 - Feb 2026 • 9 mos
Company: Pawfectos Marketing Industry: Pet Products eCommerce Worked with Pawfectos Marketing, a pet products eCommerce brand, managing and scaling digital marketing campaigns to drive sales and profitability. Responsible for creating, launching, and optimizing paid advertising campaigns with a strong focus on ROAS, low CPC, and consistent conversions. Key Responsibilities: Managed Facebook and Instagram ad campaigns for pet products Created high-converting ad creatives and persuasive ad copy Optimized campaigns based on data (ROAS, CTR, CPC, CPA) Conducted audience targeting and retargeting strategies Tested creatives, offers, and funnels to improve performance Analyzed results and scaled winning campaigns Results: Improved ad performance and conversion rates Helped increase online sales and brand visibility Maintained efficient ad spend with data-driven optimization