Graphic Smith

Design Director

Motiza Naturals • Part-time

Dec 2019 - Present • 6 yrs 5 mos

Leading all visual design and brand communication for Motiza Naturals, a health and wellness brand focused on sourcing premium herbal ingredients and developing consumer products. Responsible for the complete design ecosystem of the brand, including product packaging, labelling, marketing collateral, and digital creatives, ensuring a consistent and professional visual identity across all platforms. Key Contributions & Achievements Designed 100+ product packaging and label systems from scratch, establishing a cohesive visual identity across the entire product line. Managed end-to-end packaging design, from concept development to print-ready production files for manufacturing. Developed a wide range of brand communication materials, including brochures, flyers, social media creatives, and promotional graphics. Played a key role in shaping the visual direction and brand presence of Motiza Naturals since its early growth phase. Ensured all designs aligned with the brand’s natural, herbal, and wellness-focused positioning, enhancing product appeal in competitive retail environments.