Taiga A

Market Research Analyst

Upwork • Freelance

Apr 2026 - Present • 1 mo

Provided comprehensive competitive intelligence and advertising strategy audits for high-growth e-commerce brands in the U.S. fashion sector. Specialized in identifying "hidden" marketing expenditures and optimizing cross-platform budget allocations. Engineered a blended estimation model to track competitor budgets across Meta, TikTok, and YouTube, identifying monthly spends in the mid-five-figure range ($25K–$45K +). Conducted manual deep-dive audits to uncover direct influencer sponsorships and off-platform deals (YouTube/TikTok) that are not captured by standard automated tools. Corrected initial data discrepancies by analyzing secondary proxies such as Similarweb traffic referrals and Google Trends, ensuring 100% logical consistency in reporting. Analyzed "winning" ad creatives based on active duration (3–5+ months) to reverse-engineer competitor hooks, offers, and visual strategies. Identified high-impact gaps in competitor strategies, specifically in Google SEM (Search Engine Marketing) and Pinterest visual search, providing actionable scaling levers for the client. Directly consulted with agency leads to refine reporting accuracy, resulting in a successful pivot to a long-term recurring contract for multiple competitor audits per month.