TabasumAmin

SEO Specialist & Digital Marketing Executive

Adelaide • Freelance

Nov 2025 - Present • 1 yr

SEO Specialist and Digital Marketing Executive for Adelaide Jap Dismantlers, an automotive dismantling, car wrecking, and used auto parts business in Adelaide, South Australia. I manage the company's search visibility, website content, and local online presence. Key responsibilities: • Keyword research, competitor analysis, and topical map planning • On-page SEO: metadata, header structure, internal linking, and Rank Math optimization • Technical SEO: site audits, sitemap and indexing checks, and crawl issue fixes • Local SEO: suburb and service page optimization for Adelaide searches • Google Business Profile (GMB) optimization: categories, services, photos, posts, Q&A, and review management • Link building: local citations, business directory listings, guest posts, and niche-relevant backlinks • SEO content writing for service, brand, and parts pages • Branded social media content and visual design support Tools used: • Screaming Frog for technical SEO audits and crawl analysis • Ahrefs and Semrush for keyword research, content strategy, competitor gaps, and backlink analysis • BrightLocal for local rankings, citation building, and local SEO tracking • Rank Math for on-page optimization in WordPress I track website performance, identify SEO issues, give developers clear fix recommendations, and work to improve organic traffic, local rankings, site structure, and user experience. This is about 1,500 characters, still under the 2,000 limit. **Skills field** SEO, Local SEO, Google Business Profile, Link Building, Technical SEO, Keyword Research, Screaming Frog, Ahrefs, Semrush, BrightLocal

Facebook Ads Specialist

Coursera • Freelance

May 2024 - Present • 2 yrs 6 mos

Facebook Ads Specialist for e-commerce brands and local businesses. I plan, launch, and optimize Meta ad campaigns across Facebook and Instagram to generate sales, leads, and measurable growth. Key responsibilities: Campaign strategy, audience research, and funnel planning for e-commerce and local service businesses Custom, lookalike, and retargeting audience setup to reach high-intent customers Ad creative direction, copywriting, and A/B testing to improve CTR and lower cost per result Budget management and scaling of winning campaigns to improve ROAS Facebook Pixel and conversion tracking setup for accurate sales and lead data Regular performance reports with clear insights and next-step recommendations Tools used: Meta Ads Manager and Meta Business Suite for campaign management Facebook Pixel and Events Manager for conversion tracking Canva for ad creatives Google Analytics for performance tracking I track campaign performance daily, identify what is working, and adjust targeting, creatives, and budgets to improve results for every client.

Social Media Manager & Content Strategist

Brands • Freelance

Feb 2023 - Present • 3 yrs 9 mos

Social Media Manager and Content Strategist managing brand presence, content, and community across social platforms. I help businesses build visibility, engagement, and a consistent brand voice online. Key responsibilities: Monthly content calendars and brand-aligned content strategy Captions, post ideas, reels, and story content for Facebook and Instagram Content scheduling and consistent posting across multiple brand accounts Community management: replying to comments and messages and building audience engagement Hashtag research and trend-based content to increase reach and brand visibility Analytics tracking and monthly reporting to improve engagement and follower growth Tools used: Meta Business Suite for scheduling and insights Canva and CapCut for post and reel creatives Platform analytics for reach, engagement, and growth tracking Google Sheets for content planning I review performance regularly, double down on content that works, and adjust the strategy to grow engagement and brand awareness.