
Tabitha smith
High Intent Leads Real Buyers Scalable Ad Systems
Skills

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Work experience
Digital Marketing & Lead Generation Specialist (Meta Ads & Google Ads)
Freelance Web Designer • Freelance
Feb 2026 - Present • 5 mos
I am a performance-focused Lead Generation Specialist with expertise in generating high-quality, high-intent leads using Meta (Facebook & Instagram) Ads and Google Ads. I help businesses consistently acquire ready-to-convert customers through strategic campaign setup, audience targeting, funnel optimization, and conversion tracking. I have experience building lead generation systems for industries such as real estate, law firms, childcare services, local businesses, and online brands. My approach focuses on ROI-driven advertising, reducing cost per lead while increasing lead quality. My core responsibilities include campaign setup and management, audience research, ad copy creation, landing page optimization, A/B testing, pixel and conversion tracking setup, and continuous campaign scaling.