
Tab studio
Social media marketing specialist
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Portfolio
Work experience
Performance Marketing Specialist
Private Site • Self-employed
Feb 2024 - Present • 2 yrs 9 mos
Worked as a Performance Marketing Specialist, focusing on paid advertising, lead generation, customer acquisition, and campaign performance across digital platforms. With 2+ years of hands-on experience, I developed and optimized data-driven campaigns designed to improve conversions, control acquisition costs, and maximize advertising performance. Key Responsibilities & Achievements: ➤ Planned and managed performance marketing campaigns based on business objectives. ➤ Developed audience targeting, retargeting, and customer acquisition strategies. ➤ Monitored key metrics including CTR, CPC, CPL, CPA, conversion rate, and ROI. ➤ Conducted A/B testing of creatives, audiences, offers, and campaign structures. ➤ Optimized budgets and campaigns based on real-time performance data. ➤ Implemented conversion tracking and analytics to measure campaign effectiveness. ➤ Achieved campaigns with up to 4x ROI through continuous testing and optimization. ➤ Provided data-driven recommendations to improve customer acquisition and overall marketing performance. This experience strengthened my expertise in performance marketing, paid acquisition, conversion optimization, analytics, and data-driven growth strategies.
Meta Ads Specialist
PNY Trainings • Full-time
Mar 2020 - Sep 2020 • 6 mos
Worked as a Meta Ads Specialist and Performance Marketing Expert, helping businesses generate leads, increase sales, and improve their advertising performance through Facebook and Instagram Ads. With 2+ years of hands-on experience, I have worked on campaign setup, audience targeting, retargeting, conversion tracking, creative testing, and campaign optimization. Key Responsibilities & Achievements: ➤ Managed Facebook & Instagram Ads campaigns for lead generation and sales. ➤ Developed targeted audience and retargeting strategies based on business goals. ➤ Optimized campaigns, ad creatives, budgets, and targeting for better performance. ➤ Implemented Meta Pixel, conversion tracking, and performance analytics. ➤ Used A/B testing and campaign data to make optimization decisions. ➤ Achieved campaigns with up to 4x ROI through data-driven optimization. ➤ Generated measurable results while maintaining control over advertising budgets. This experience has strengthened my expertise in Meta Ads, performance marketing, lead generation, sales campaigns, and data-driven advertising strategies.