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tanya_visbor

Tanya

@tanya_visbor

Marketing and Brand Strategist

Canada
English, French, Ukrainian
About me
I've spent the last nine-plus years moving through nearly every side of marketing. Early in my career, I got to work on big projects for PepsiCo and Mastercard. Along the way I did a visual identity work at a design agency, incl. projects for Fashion Week and a few government clients. I've led three full rebrands for aviation and IT companies in Canada. Most recently, I've been doing strategy work at an IT consulting firm — segmentation, positioning, messaging, and building a content engine. What I care about most is getting the thinking right before a single word of copy gets written.... Read more

Skills

t
tanya_visbor
Tanya
Offline • 

See my services

Marketing Consulting
I will develop your brand positioning and market strategy
From$150 / projectMore details

Portfolio

Work experience

Intellectsoft

Strategist

Intellectsoft

May 2024 - May 2026 • 2 yrs

Intellectsoft is an enterprise technology services company operating across healthcare, fintech, and SaaS. The challenge was to sharpen positioning for CTO-level buyers and drive organic growth in a crowded, technical market. I applied STP principles to rebuild the messaging architecture from the ground up, then led integrated campaigns spanning thought leadership, demand generation content, and LinkedIn ICP targeting — coordinating closely across product, sales, and engineering teams to keep messaging consistent at every touchpoint. Results: +25% organic lead growth via the new ICP strategy, and a +15% year-over-year improvement in conversion rate.

Execaire_Aviation

Marketing Associate

Execaire Aviation • Full-time

Oct 2022 - Dec 2023 • 1 yr 2 mos

Led the marketing side of a full brand repositioning across multiple B2B aviation segments for Innotech-Execaire, based in Montreal. Collaborated with an external design agency and internal stakeholders to build a new brand narrative and orchestrate the brand reveal campaign end to end. Results: +30% digital brand visibility within 6 months, a 25% average email open rate, a 10% click-through rate across campaigns, and +2K organic followers gained through consistent messaging.