I will develop your brand positioning and market strategy

T
tanya_visbor
T
tanya_visbor
Tanya
develop your brand positioning and market strategy
Full Screen
develop your brand positioning and market strategy
View Presentation
develop your brand positioning and market strategydevelop your brand positioning and market strategy

About this gig

I'm Tanya, a brand and positioning strategist with 9+ years of experience helping companies in aviation, cybersecurity, B2B SaaS, and consumer sectors turn what they do into stories that resonate, differentiate, and convert.


My approach is grounded in STP methodology (Segmentation, Targeting, Positioning) and Byron Sharp's distinctiveness principles not trend-chasing frameworks, but proven methods used by some of the world's top brands.


Here's what I bring to every project:


A clear-eyed audit of your current positioning and messaging

Deep audience segmentation grounded in real insight, not assumptions

An ownable positioning strategy that actually holds up against competitors

Messaging frameworks ready to activate across campaigns, content, and sales


Whether you're a startup finding your voice for the first time or an established company repositioning for a new market, I'll help you build a strategic foundation that makes everything downstream your campaigns, your content, your sales conversations land harder.


Let's build positioning that works. Message me to get started.

  • AI growth tools

    • Notion AI
    • HubSpot AI
    • Jasper.ai
    • Zapier
    • ChatGPT

  • Strategy purpose

    • Company/Brand strategy
    • Growth/Scale

  • Business stage

    • Small business
    • Medium business

  • Business type

    • B2B
    • B2C
    • B2G
    • Personal brand
    • Nonprofit

  • Digital Platform

    • Facebook group
    • LinkedIn group
    • Twitter

Get to know Tanya

Tanya

Marketing and Brand Strategist

  • FromCanada
  • Member sinceNov 2023

  • Languages

    English, Ukrainian, French
I've spent the last nine-plus years moving through nearly every side of marketing. Early in my career, I got to work on big projects for PepsiCo and Mastercard. Along the way I did a visual identity work at a design agency, incl. projects for Fashion Week and a few government clients. I've led three full rebrands for aviation and IT companies in Canada. Most recently, I've been doing strategy work at an IT consulting firm — segmentation, positioning, messaging, and building a content engine. What I care about most is getting the thinking right before a single word of copy gets written.

My Portfolio

Related tags