Tarunit Karkera

Performance Marketing Executive

Adosphere • Full-time

May 2026 - Present • 3 mos

• Key Responsibilities 1️⃣ Creating, launching, and optimizing multi-channel paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, Display Ads, Search Ads, and other digital marketing platforms. 2️⃣ Ensuring compliance with government advertising policies, digital governance standards, legal regulations, approval workflows, disclosure requirements, and platform advertising policies. 3️⃣ Monitoring, analyzing, and optimizing campaign performance using Google Analytics 4 (GA4), Google Ads Manager, Meta Ads Manager, conversion tracking, and attribution models to improve CTR, CPL, CPA, ROAS, and overall campaign effectiveness. 4️⃣ Managing media budgets, bid strategies, audience targeting, and campaign allocations to maximize ROI, ROAS, and cost efficiency. 5️⃣ Preparing and presenting performance reports, marketing dashboards, campaign insights, and strategic recommendations using key marketing metrics. 6️⃣ Collaborating with cross-functional teams, including creative, content, design, project management, and government stakeholders, to deliver high-performing and compliant digital campaigns. 7️⃣ Leveraging audience insights, market research, keyword research, competitor analysis, A/B testing, CRO, landing page optimization, remarketing, and retargeting strategies to improve lead quality and conversion rates. 8️⃣ Managing end-to-end campaign execution, including campaign planning, audience segmentation, media buying, ad copy optimization, performance tracking, reporting, and stakeholder communication. 9️⃣ Driving awareness, engagement, lead generation, and citizen participation through data-driven marketing and digital outreach initiatives.

Digital Marketing Executive

Budventure Technologies Pvt • Full-time

Mar 2025 - May 2026 • 1 yr 2 mos

• Key Responsibilities 1️⃣ Spearhead end-to-end digital marketing strategy encompassing social media content planning, paid advertising, SEO optimization, and performance tracking to maximize brand visibility and ROI. 2️⃣ Develop and manage social media content calendars and cross-platform content strategies, aligning creative direction with brand objectives and audience insights. 3️⃣ Plan, write, and optimize high-converting ad copies for Meta and Google Ads, driving qualified leads and improving campaign CTRs and conversion rates. 4️⃣ Oversee lead generation campaigns, leveraging data-driven targeting, keyword optimization, and A/B testing to enhance marketing funnel efficiency. 5️⃣ Collaborate with the video production team for scriptwriting, creative supervision, and post-production storytelling, ensuring alignment with campaign goals. 6️⃣ Conduct comprehensive SEO reviews - on-page, off-page, and technical - to strengthen organic visibility and improve search rankings. 7️⃣ Lead conversion rate optimization (CRO) initiatives through landing page analysis, user behavior insights, and funnel testing to boost lead-to-sale performance. 8️⃣ Manage and coordinate with influencers, clients, and internal teams, ensuring seamless communication, timely deliverables, and campaign consistency. 9️⃣ Provide creative direction to designers and content teams, ensuring data-backed, ROI-focused designs and marketing materials.

Client Servicing Executive

Grey • Full-time

Oct 2024 - Jan 2025 • 3 mos

• Key Responsibilities 1️⃣ Conducted market analysis, identifying trends that drove new business. 2️⃣ Streamlined communication processes, enhancing client satisfaction ratings. 3️⃣ Developed strong client relationships, boosting retention by 25%. 4️⃣ Achieved a 95% client satisfaction score through proactive support. 5️⃣ Collaborated with cross-functional teams to deliver seamless service. 6️⃣ Trained and mentored junior staff, improving team performance by 20%.