Tarun Rajput

Performance marketer

Vlado Himalayan Organics • Full-time

Dec 2024 - Present • 1 yr 5 mos

I worked with Vlado’s Himalayan Organics, a fast-growing wellness and nutraceutical brand, where I managed end-to-end digital marketing and ecommerce growth. My role involved planning, executing, and optimizing Google Ads and Meta (Facebook & Instagram) ad campaigns to drive high-quality traffic, generate leads, and improve ROAS. I handled campaign setup, audience targeting, ad creatives coordination, daily optimization, and performance tracking. I managed Shopify store operations, including product listings, inventory coordination, conversion optimization, and improving user experience to increase sales. I also worked on SEO optimization, keyword research, on-page improvements, and content alignment to improve organic visibility. In addition, I supported influencer marketing campaigns, coordinating with creators in the fitness, wellness, and healthcare space to increase brand awareness and trust. I tracked campaign performance using analytics tools and prepared performance reports for decision-making. I closely collaborated with design, content, and operations teams to ensure smooth execution of campaigns, timely product launches, and consistent brand communication across all digital platforms.

Social media Manager

J Shiv Devcon Pvt Ltd • Full-time

Dec 2023 - Dec 2024 • 1 yr

I worked as a Social Media Manager at J Shiv Devcon Pvt Ltd (JSD), a real estate company, where I handled complete social media marketing and digital promotion for residential and plot-based projects. My role involved planning and executing social media strategies across Instagram, Facebook, and YouTube to generate quality inquiries and improve brand visibility. I created and managed content calendars, promotional posts, Reels, and campaign creatives aligned with sales objectives. I planned and promoted high-impact campaigns such as plot exchange offers and zero-cost home registry promotions, which supported lead generation and sales efforts. Through consistent content creation and audience-focused messaging, I helped increase inbound inquiries by 35%. I ensured brand consistency across all platforms and worked closely with the sales team to align social media leads with on-ground conversion efforts. I also analyzed performance metrics to refine content strategy and improve engagement and lead quality. This experience strengthened my skills in real estate social media marketing, lead-focused content strategy, and sales-aligned digital campaigns.