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tashbonniface

Tash B

@tashbonniface

Senior Social Media Manager, Creative and Content Specialist

New Zealand
English
About me
Hi, I'm Tash. I'm a Senior Social Media Strategist with 5+ years of experience helping brands grow through content strategy, social media management, copywriting, and community building. I've worked with businesses across hospitality, automotive, construction, FMCG, and media, reaching over 1.1 million people through targeted campaigns.... Read more

Skills

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tashbonniface
Tash B
Offline • 

See my services

Social Content
I will analyse your social media presence and create a growth plan
From$250 / projectMore details
Marketing Consulting
I will provide a fast social media health check for your business
From$35 / projectMore details

Work experience

Agency

Part-time • 4 yrs 10 mos

Digital Marketing Diploma Tutor

Dec 2025 - Present • 6 mos

Led and delivered digital marketing training for classes of up to 20 students, facilitating engaging lessons across key areas including social media marketing, content marketing, analytics, and digital strategy. Developed lesson plans, presented course material, guided practical activities, and provided individual academic support to help learners achieve course outcomes. Assessed student progress, offered constructive feedback, and adapted teaching approaches to accommodate diverse learning styles and experience levels. Fostered an interactive learning environment that encouraged participation, critical thinking, and the application of digital marketing concepts to real-world scenarios.

Senior Social Media Manager

Sep 2023 - Sep 2025 • 2 yrs

Creating and implementing the overall social media strategy for multiple clients including INEOS Grenadier and Waitrose. Growing the INEOS Grenadier social accounts by almost 200,000 followers in eight months. Ideating and creating content for all of our clients social media channels using Adobe tools. Delivering monthly social media plans and reports to clients and presenting these back to key stakeholders.

Senior Social Media Manager

Jan 2021 - May 2023 • 2 yrs 4 mos

Working with a diverse portfolio of clients including B2B, B2C and FMCG brands, managing up to ten clients at one time. Strategising and executing effective monthly content plans, designed to help clients achieve their specific targets through powerful campaigns. Generating innovative and relevant content each month that reflects the unique brand values, ethics, and style of each client. Efficiently coordinating photoshoots and influencer campaigns within tight timelines and ensuring timely delivery of all projects. Cultivating strong online communities for each client, leveraging brand awareness and content creation to engage with target audiences. Scheduling, boosting and organising budgets of each client and how the budget can best be used over each platform. Liaising with clients to understand their needs. Working with Junior Social Media Managers to help them with any assistance they may require.