
Tavian Cross
Strategic Email Marketing That Drives Consistent Results
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Portfolio
Work experience
Email Marketing
BrightWave Digital Marketing Agency • Part-time
Apr 2021 - Jan 2026 • 4 yrs 9 mos
I worked as an Email Marketing Specialist at BrightWave Digital Marketing Agency, where I was responsible for planning, designing, and optimizing high performing email marketing campaigns for a diverse portfolio of clients across e-commerce, SaaS, and service based industries. My role focused on building structured email systems that improved engagement, customer retention, and revenue growth. I developed and managed automated email workflows, including welcome sequences, abandoned cart recovery, lead nurturing funnels, and re-engagement campaigns. By implementing segmentation strategies and behavior-based targeting, I ensured that each campaign delivered relevant and personalized content to the right audience. I also designed responsive email templates, optimized subject lines for higher open rates, and continuously analyzed campaign performance using key metrics such as open rate, click through rate, and conversion rate. Through A/B testing and data driven improvements, I consistently increased campaign effectiveness and overall ROI. During my time at the agency, I contributed to measurable growth across multiple client accounts, helping businesses improve their email marketing performance and generate significant revenue through strategic campaigns and automation. My work was recognized for its consistency, attention to detail, and ability to deliver results aligned with business objectives.